{"id":7726,"date":"2026-04-05T21:11:19","date_gmt":"2026-04-05T20:11:19","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7726"},"modified":"2026-04-05T21:11:27","modified_gmt":"2026-04-05T20:11:27","slug":"imperiales-week-2026","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/imperiales-week-2026\/","title":{"rendered":"Les \u00c9toiles 2026 : d\u00e9couvrez le palmar\u00e8s"},"content":{"rendered":"

La 10\u1d49 \u00e9dition des Les Imp\u00e9riales Week 2026 s\u2019est achev\u00e9e ce vendredi 3 avril \u00e0 Casablanca, consacrant les talents, les campagnes et les acteurs qui font rayonner les m\u00e9tiers de la communication, du marketing, du digital, des m\u00e9dias et de l\u2019\u00e9v\u00e9nementiel, \u00e0 travers la remise des prestigieux prix \u00ab Les \u00c9toiles \u00bb.<\/strong><\/p>\n

Point d\u2019orgue de la semaine, la c\u00e9r\u00e9monie de gala a r\u00e9uni l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me – agences, annonceurs, cr\u00e9atifs, experts et d\u00e9cideurs – dans une ambiance \u00e0 la fois \u00e9l\u00e9gante et f\u00e9d\u00e9ratrice, c\u00e9l\u00e9brant l\u2019excellence et la cr\u00e9ativit\u00e9 qui animent le secteur.<\/p>\n

Plac\u00e9 sous la pr\u00e9sidence de Laurent Allias, le jury de cette \u00e9dition 2026 a r\u00e9uni une pl\u00e9iade d\u2019experts et de cr\u00e9atifscompos\u00e9 de Laurent Fran\u00e7ois, Yasmina Abdelmalek, Luc-Emmanuel Koutouan Aboussou, Hicham Lahlou, Sofia Bennani, Samia Akariou, Mustapha El Fekkak (alias Swinga), Anas Touzani, Aida Wahbi, Guillaume Rebbot, Rachid El Fassi et Samia Bouchareb, r\u00e9unissant des profils issus de la cr\u00e9ation, des m\u00e9dias, du conseil et des marques.<\/p>\n

Le Palmar\u00e8s 2026<\/p>\n

Ainsi, le palmar\u00e8s 2026 des prix Les \u00c9toiles a consacr\u00e9 des campagnes et des acteurs qui se sont distingu\u00e9s par leur cr\u00e9ativit\u00e9, leur audace et leur efficacit\u00e9 :<\/h4>\n

– ADVERTISING\/Best Digital Campaign : PIZZA HUT, pour \u00ab Wrap It ? Naah Slice It \u00bb, par OPTIMUM<\/p>\n

– ADVERTISING\/Best Integrated Campaign : STAR, pour \u00ab Ntouma Les Stars Ntouma Les Lions \u00bb, par OPTIMUM<\/p>\n

– ADVERTISING\/Best Press Campaign : AMH, pour \u00ab Support this-ABILITY \u00bb, par BOOMERANG
\n– ADVERTISING\/Best Social Media Campaign : PANTENE, pour \u00ab Lli Frassi Ghandirou \u00bb, par MARCOM EDGE<\/p>\n

– ADVERTISING\/ TV Offline\/Online Campaign : MIA, pour \u00ab Mia – Serna Hdya \u00bb, par LOVESTORIES<\/p>\n

– ADVERTISING\/Best Use of OOH Campaign : AQUAFINA, pour \u00ab Aquafina-Redefinition \u00bb, par BRAND BUILDER<\/p>\n

– CONTENT\/Best Brand Content : MERENDINA, pour \u00ab Merendina x Draganov \u00bb, par RAPP MAROC<\/p>\n

– CONTENT\/Best PR Content : ATEC x ONU, pour \u00ab Domestic May Day \u00bb, par TNC – THE NEXT CLIC<\/p>\n

– CONTENT\/Best User Generated Content (UGC) : JAOUDA, pour \u00ab Ma menach 2 \u00bb, par LES F\u00c9ES COM<\/p>\n

– CRAFT\/Best \u00ab\u00a0Digital – AI\u00a0\u00bb Craft : DIGITAL MOROCCAN POWER, pour \u00ab Marche Verte IA \u00bb, par INCEPTION COMMUNICATION<\/p>\n

– CRAFT\/Best \u00ab\u00a0Graphic Design\u00a0\u00bb Craft : SHELL, pour \u00ab Shell CAN \u00bb, par SHEM’S PUBLICITE<\/p>\n

– CRAFT\/Best \u00ab\u00a0Illustration\u00a0\u00bb Craft : DANUP, pour \u00ab Danup – Tweening Needs Energy \u00bb, par LOVESTORIES<\/p>\n

– CRAFT\/Best \u00ab\u00a0Photography\u00a0\u00bb Craft : PEPSI, pour \u00ab Food Better With Pepsi \u00bb, par BRAND BUILDER<\/p>\n

– CRAFT\/Best \u00ab\u00a0Sound\u00a0\u00bb Craft : FANTA, pour \u00ab Fanta Abnane \u00bb, par VML MOROCCO<\/p>\n

– CRAFT\/Best Video \/ Film Craft : ROYAL AIR MAROC, pour \u00ab R\u00e9inventer les consignes de s\u00e9curit\u00e9 a\u00e9rienne \u00bb, par MOSAIK<\/p>\n

– CSR\/ Best Environmental & Climate Initiative : BAHRI ASSOCIATION, pour \u00ab Le Poids De Nos D\u00e9chets \u00bb, par BOOMERANG<\/p>\n

– CSR\/Best Social & Inclusion Initiative : ATEC x ONU, pour \u00ab Domestic May Day \u00bb, par TNC – THE NEXT CLIC<\/p>\n

– DESIGN & BRANDING\/ Best Visual Identity : ATTIJARIWAFA BANK, pour \u00ab African Show \u00bb, par TNC – THE NEXT CLIC<\/p>\n

– EVENT\/ Best Event : JAZZABLANCA, pour \u00ab Jazzablanca 2025 \u00bb, PAR SEVENPM<\/p>\n

– INNOVATION\/ Brand Led Innovation : ATTIJARIWAFA BANK, pour \u00ab Parcours Invers\u00e9 \u00bb, par TNC – THE NEXT CLIC<\/p>\n

– MOROCCAN PRIDE\/Promoting Moroccan Identity : SHELL, pour \u00ab Shell – Marche verte \u00bb, par SHEM’S PUBLICITE<\/p>\n

 <\/p>\n

Certaines distinctions majeures ont \u00e9galement marqu\u00e9 cette \u00e9dition :<\/h4>\n

– Jury’s \u00ab\u00a0Coup de c\u0153ur\u00a0\u00bb : ATEC x ONU, pour \u00ab Domestic May Day \u00bb, par TNC – THE NEXT CLIC<\/p>\n

– President of the Jury’s Award : JAOUDA, pour \u00ab Ma menach 2 \u00bb, par LES F\u00c9ES COM<\/p>\n

– Professionals Vote : ORANGE, pour \u00ab Orange Koora Talent \u00bb, par par MOSAIK COMMUNICATION<\/p>\n

– Professionals Vote : AFRIQUIA, pour \u00ab Nchedo Tri9 Mejmou3ine \u00bb, par ZONE BLEUE \/ TRIBAL<\/p>\n

– Public Vote : INWI, pour \u00ab Sir B3iid \u00bb, par SAGA COMMUNICATION<\/p>\n

– \u00c9toile Les Imp\u00e9riales 2026 : MARJANE, pour \u00ab Use of Data \u00bb.<\/p>\n

– 2026’s Advertiser of the Year : COPAG \u2013 Jaouda<\/p>\n

– 2026’s Agency of the Year : TNC – THE NEXT CLIC<\/p>\n

– 2026’s Marketer of the Year : Hicham Loultiti (COPAG)<\/p>\n

– 2026’s Creative of the Year : Quods Ouaissi (TNC – THE NEXT CLIC)<\/p>\n

Au-del\u00e0 des laur\u00e9ats, cette \u00e9dition a \u00e9galement mis \u00e0 l\u2019honneur l\u2019ensemble des participants. Si tous n\u2019ont pas \u00e9t\u00e9 prim\u00e9s, chacun a contribu\u00e9, par la qualit\u00e9 de ses campagnes, sa cr\u00e9ativit\u00e9 et son engagement, au rayonnement de la profession. Car concourir, c\u2019est d\u00e9j\u00e0 affirmer une ambition, d\u00e9fendre son travail et participer activement \u00e0 l\u2019\u00e9volution de tout un \u00e9cosyst\u00e8me.<\/p>\n

\u00c0 l\u2019issue des d\u00e9lib\u00e9rations, le pr\u00e9sident du jury, Laurent Allias, a salu\u00e9 la qualit\u00e9 des projets pr\u00e9sent\u00e9s, riche en \u00ab tr\u00e8s bonnes id\u00e9es et en craft \u00bb, soulignant \u00ab l\u2019ancrage remarquable de la cr\u00e9ativit\u00e9 dans le soci\u00e9tal, dans l\u2019h\u00e9ritage traditionnel r\u00e9invent\u00e9, et dans la fiert\u00e9 marocaine \u00bb. Il a soulign\u00e9 par ailleurs \u00ab la force politique, \u00e9co-syst\u00e9mique et \u00e9conomique cr\u00e9e autour de Les Imp\u00e9riales Week, chose que nous n\u2019arrivons pas \u00e0 r\u00e9aliser en France. Cela montre que la communication a un r\u00e9el impact sur la soci\u00e9t\u00e9.\u00bb<\/p>\n

Imp\u00e9riales Week 2026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La 10\u1d49 \u00e9dition des Les Imp\u00e9riales Week 2026 s\u2019est achev\u00e9e ce vendredi 3 avril \u00e0<\/p>\n","protected":false},"author":1,"featured_media":7727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[4161,4221,4222],"class_list":["post-7726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-communication","tag-les-imperiales-week-2026","tag-marketing"],"acf":[],"yoast_head":"\nImp\u00e9riales Week 2026 - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"La 10\u1d49 \u00e9dition des Les Imp\u00e9riales Week 2026 s\u2019est achev\u00e9e ce vendredi 3 avril \u00e0 Casablanca, consacrant les talents, les campagnes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/imperiales-week-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imp\u00e9riales Week 2026 - 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