{"id":7549,"date":"2025-10-15T15:25:09","date_gmt":"2025-10-15T14:25:09","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7549"},"modified":"2025-10-15T15:25:57","modified_gmt":"2025-10-15T14:25:57","slug":"guess-marrakech-one-world-one-brand-2025","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/guess-marrakech-one-world-one-brand-2025\/","title":{"rendered":"GUESS Marrakech : One World, One Brand & d\u00e9fil\u00e9 au Palais El Badi"},"content":{"rendered":"

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\u00c0 l\u2019aube de son 45\u1d49 anniversaire en 2026, GUESS choisit Marrakech pour sa convention mondiale \u00ab One World, One Brand \u00bb 2025, conclue par un d\u00e9fil\u00e9 exclusif au Palais El Badi.<\/strong><\/div>\n
GUESS \u00e0 Marrakech : \u00ab One World, One Brand \u00bb entre racines, mode et art de vivre<\/strong>\u00c0 l\u2019approche de son 45\u1d49 anniversaire en 2026, GUESS \u00e9rige Marrakech en sc\u00e8ne embl\u00e9matique<\/a> de sa conf\u00e9rence mondiale One World, One Brand 2025. Ville vibrante et patrimoniale, la cit\u00e9 ocre incarne aussi un lien personnel avec Paul Marciano, cofondateur et directeur artistique de la marque. Pour c\u00e9l\u00e9brer cette \u00e9tape, GUESS r\u00e9unit partenaires historiques et amis autour de quatre d\u00e9cennies et demie de mode, d\u2019innovation et de succ\u00e8s partag\u00e9.<\/p>\n

Une 8\u1d49 \u00e9dition \u00e0 Marrakech : cap sur l\u2019inspiration et l\u2019international<\/h2>\n

Apr\u00e8s Singapour<\/em>, Barcelone<\/em> ou Los Angeles<\/em>, la convention pose ses valises \u00e0 Marrakech<\/strong> pour trois jours rythm\u00e9s par conf\u00e9rences, ateliers, d\u00eeners de gala, r\u00e9ceptions, d\u00e9fil\u00e9s spectaculaires<\/strong> et exp\u00e9riences VIP<\/strong>. L\u2019\u00e9dition 2025 rassemble 800 invit\u00e9s<\/strong> venus de plus de 100 pays<\/strong>, autour d\u2019un programme soigneusement orchestr\u00e9.<\/p>\n

Final au Palais El Badi : un show sous les \u00e9toiles du d\u00e9sert<\/h2>\n

Au Palais El Badi<\/strong>, joyau du XVI\u1d49 si\u00e8cle, GUESS d\u00e9voile ses collections Printemps\/\u00c9t\u00e9 2026<\/strong> et Pr\u00e9-Automne 2026<\/strong>, compl\u00e9t\u00e9es par des pi\u00e8ces d\u2019archives iconiques et une capsule in\u00e9dite MARCIANO by GUESS<\/strong> con\u00e7ue sp\u00e9cialement pour Marrakech. Un \u00e9crin historique pour une c\u00e9l\u00e9bration de l\u2019h\u00e9ritage et de la modernit\u00e9.<\/p>\n

\u00ab Never Forget Your Roots \u00bb : rendre hommage aux origines<\/h2>\n

Sous la th\u00e9matique \u00ab Never Forget Your Roots \u00bb<\/strong>, la convention assume un double geste : saluer les racines marocaines de Paul Marciano<\/strong> et c\u00e9l\u00e9brer la trajectoire de la marque, du denim iconique \u00e0 un statut de r\u00e9f\u00e9rence internationale de la mode et de l\u2019art de vivre.<\/p>\n

Invit\u00e9s et m\u00e9dias : des talents mondiaux \u00e0 la rencontre de Marrakech<\/h2>\n

Parmi les personnalit\u00e9s pr\u00e9sentes : Chiara Ferragni<\/strong>, Leonie Hanne<\/strong>, L\u00e9a Elui<\/strong>, Maura Higgins<\/strong>, Krystle D\u2019Souza<\/strong> et Andrea Brillantes<\/strong>. Des journalistes internationaux et locaux, issus des plus grands m\u00e9dias mode, lifestyle et luxe, couvrent l\u2019\u00e9v\u00e9nement, entre balades en side-car<\/strong> dans les souks, vols en montgolfi\u00e8re<\/strong> au-dessus du d\u00e9sert d\u2019Agafay<\/strong> et visites priv\u00e9es de la M\u00e9dina<\/strong>.<\/p>\n

Prolonger l\u2019\u00e9lan : une exp\u00e9rience Lifestyle au White Camel<\/h2>\n

Pour \u00e9tendre l\u2019esprit One World, One Brand<\/strong>, GUESS lance \u00e0 l\u2019automne une exp\u00e9rience in\u00e9dite au White Camel<\/strong>, resort nich\u00e9 dans le d\u00e9sert d\u2019Agafay, \u00e0 une trentaine de kilom\u00e8tres de Marrakech. Le site se pare des couleurs et symboles de la marque pour une immersion lifestyle<\/em> exclusive, entre d\u00e9cor personnalis\u00e9 et exp\u00e9riences sensorielles.<\/p>\n

<\/p>\n

En bref \u2014 Faits saillants<\/h3>\n\n\n\n\n\n\n\n\n
Ville h\u00f4te<\/td>\nMarrakech, Maroc<\/td>\n<\/tr>\n
Intitul\u00e9<\/td>\nOne World, One Brand 2025<\/td>\n<\/tr>\n
Participants<\/td>\n\u2248 800 invit\u00e9s \u2022 +100 pays<\/td>\n<\/tr>\n
Cl\u00f4ture<\/td>\nD\u00e9fil\u00e9 exclusif au Palais El Badi<\/td>\n<\/tr>\n
Collections<\/td>\nP\/E 2026 & Pr\u00e9-A\/H 2026 + capsule MARCIANO<\/td>\n<\/tr>\n
Suite<\/td>\nExp\u00e9rience Lifestyle au White Camel (Agafay)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

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\u00a0FAQ \u2014 GUESS Marrakech<\/h2>\n

Pourquoi Marrakech pour la convention GUESS ?<\/h3>\n

Pour son patrimoine vivant et son lien personnel avec Paul Marciano, natif de la ville \u2014 en parfaite r\u00e9sonance avec \u00ab Never Forget Your Roots \u00bb.<\/p>\n

Qu\u2019est-ce qui a marqu\u00e9 la cl\u00f4ture ?<\/h3>\n

Un d\u00e9fil\u00e9 exclusif au Palais El Badi, d\u00e9voilant P\/E 2026 et Pr\u00e9-A\/H 2026, des pi\u00e8ces d\u2019archives et une capsule MARCIANO d\u00e9di\u00e9e \u00e0 Marrakech.<\/p>\n

Qui figurait parmi les invit\u00e9s ?<\/h3>\n

Des talents mondiaux (Chiara Ferragni, Leonie Hanne, L\u00e9a Elui, Maura Higgins, Krystle D\u2019Souza, Andrea Brillantes), ainsi que des m\u00e9dias internationaux et locaux.<\/p>\n

Quelles exp\u00e9riences ont v\u00e9cu les participants ?<\/h3>\n

Side-car dans les souks, montgolfi\u00e8re au-dessus d\u2019Agafay, visites priv\u00e9es de la M\u00e9dina \u2014 un concentr\u00e9 d\u2019\u00e9nergie et de charme marocains.<\/p>\n

Quelle est la suite annonc\u00e9e par GUESS ?<\/h3>\n

Une immersion Lifestyle au White Camel durant l\u2019automne, avec sc\u00e9nographie et exp\u00e9riences aux couleurs de la marque.<\/p>\n<\/div>\n

<\/p>\n

\n

\u00a0Qu\u2019est-ce qui vous attire le plus dans \u00ab GUESS Marrakech \u00bb ?<\/h2>\n
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Voir l\u2019album<\/a>
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\u00a0 Partagez votre choix en commentaire pour recevoir une s\u00e9lection d\u2019articles li\u00e9s.<\/small><\/strong><\/p>\n<\/form>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019aube de son 45\u1d49 anniversaire en 2026, GUESS choisit Marrakech pour sa convention mondiale<\/p>\n","protected":false},"author":1,"featured_media":7550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1643],"tags":[4066,4064,4068,4063,4067,3183,4003,4002,4001,4065],"class_list":["post-7549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-selectionnees","category-tourisme","tag-agafay","tag-defile-marrakech","tag-evenement-guess","tag-guess-marrakech","tag-lifestyle-luxe","tag-mode-maroc","tag-one-world-one-brand","tag-palais-el-badi","tag-paul-marciano","tag-white-camel"],"acf":[],"yoast_head":"\nGUESS Marrakech - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"GUESS c\u00e9l\u00e8bre son esprit \u00e0 Marrakech : One World, One Brand 2025, 800 invit\u00e9s, d\u00e9fil\u00e9 exclusif au Palais El Badi et lancements 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/guess-marrakech-one-world-one-brand-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUESS Marrakech - 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