{"id":7517,"date":"2025-10-08T13:17:55","date_gmt":"2025-10-08T12:17:55","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7517"},"modified":"2025-10-08T13:18:03","modified_gmt":"2025-10-08T12:18:03","slug":"convention-guess-a-marrakech","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/convention-guess-a-marrakech\/","title":{"rendered":"Convention GUESS \u00e0 Marrakech : \u201cOne World, One Brand\u201d c\u00e9l\u00e8bre ses racines et pr\u00e9pare 2026"},"content":{"rendered":"<article class=\"post-content\" dir=\"ltr\" lang=\"fr\" style=\"font-family: 'Inter',system-ui,-apple-system; line-height: 1.85; font-size: 18px; color: #1a1a1a;\"><!-- Snippet court (\u2264 50 mots) dans un encadr\u00e9 color\u00e9 --><\/p>\n<div style=\"border: 2px solid #9C27B0; background: #F3E5F5; padding: 14px; border-radius: 10px; margin: 16px 0;\">La <em>Convention GUESS \u00e0 Marrakech<\/em> r\u00e9unit pr\u00e8s de 800 invit\u00e9s de plus de 100 pays pour trois jours d\u2019id\u00e9ation strat\u00e9gique, d\u2019exp\u00e9riences lifestyle et d\u2019un d\u00e9fil\u00e9 au Palais El Badi sous le th\u00e8me \u201cNever Forget Your Roots\u201d.<\/div>\n<p><!-- Bloc image principal --><\/p>\n<p><!-- Intro --><\/p>\n<p>GUESS pose ses valises \u00e0 Marrakech, ville natale de son fondateur Paul Marciano, \u00e0 l\u2019occasion de<a href=\"http:\/\/www.guess.com\"> la huiti\u00e8me \u00e9dition<\/a> de sa Convention GUESS \u00e0 Marrakech \u201cOne World, One Brand\u201d. Rassemblant pr\u00e8s de 800 invit\u00e9s venus de plus de 100 pays, l\u2019\u00e9dition 2025 rend hommage aux racines de la marque tout en se projetant vers son 45\u1d49 anniversaire pr\u00e9vu en 2026.<\/p>\n<p><!-- H2 Programme --><\/p>\n<h2>Trois jours au rythme de la cr\u00e9ation : strat\u00e9gie, ateliers et lifestyle<\/h2>\n<p>Pendant trois jours, la Convention GUESS \u00e0 Marrakech transforme la ville ocre en c\u0153ur battant de l\u2019univers de la marque : conf\u00e9rences strat\u00e9giques pour aligner les priorit\u00e9s, ateliers inspirants pour acc\u00e9l\u00e9rer l\u2019innovation, soir\u00e9es de gala propices au networking, et exp\u00e9riences lifestyle exclusives qui mettent en sc\u00e8ne l\u2019ADN GUESS.<\/p>\n<p><!-- H3 Point d'orgue --><\/p>\n<h3>Point d\u2019orgue : un d\u00e9fil\u00e9 au Palais El Badi<\/h3>\n<p>Le point culminant de la <em>Convention GUESS \u00e0 Marrakech<\/em> est un d\u00e9fil\u00e9 dans le cadre historique du Palais El Badi. \u00c0 cette occasion, la maison d\u00e9voile ses collections Printemps\/\u00c9t\u00e9 2026 et Pr\u00e9-Automne 2026, aux c\u00f4t\u00e9s de pi\u00e8ces iconiques issues des archives, liant patrimoine et modernit\u00e9 dans un m\u00eame r\u00e9cit.<\/p>\n<p><!-- H2 Th\u00e9matique --><\/p>\n<h2>\u201cNever Forget Your Roots\u201d : un th\u00e8me, une boussole cr\u00e9ative<\/h2>\n<p>Plac\u00e9e sous le th\u00e8me \u201cNever Forget Your Roots\u201d \u2013 \u201cN\u2019oublie jamais tes racines\u201d \u2013, la Convention GUESS \u00e0 Marrakech r\u00e9affirme l\u2019importance de l\u2019origine dans la construction d\u2019une vision globale. Les racines ne sont pas un pass\u00e9 fig\u00e9, mais un capital culturel et esth\u00e9tique qui irrigue la cr\u00e9ation, la communication et l\u2019exp\u00e9rience client.<\/p>\n<p><!-- H3 Marrakech --><\/p>\n<h3>Marrakech, lieu d\u2019ancrage et de projection<\/h3>\n<p>Choisir Marrakech, berceau de Paul Marciano, conf\u00e8re \u00e0 l\u2019\u00e9v\u00e9nement une profondeur \u00e9motionnelle et symbolique. Ce contexte nourrit la narration de la Convention GUESS \u00e0 Marrakech : une marque internationale qui revendique ses sources pour mieux imaginer ses prochaines collections et ses nouveaux services.<\/p>\n<p><!-- H2 Contexte corporate --><\/p>\n<h2>Guess?, Inc. : une plateforme lifestyle en expansion<\/h2>\n<p>Guess?, Inc. con\u00e7oit, commercialise, distribue et accorde des licences pour une collection <a href=\"https:\/\/www.mediaplateforme.com\/fr\/nouveau-magasin-virgin-megastore-casablanca\/\">lifestyle<\/a> de v\u00eatements contemporains, denim, sacs \u00e0 main, montres, lunettes, chaussures et produits connexes. Les produits sont diffus\u00e9s via des boutiques en propre, de grands magasins et des enseignes sp\u00e9cialis\u00e9es \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<p><!-- H3 rag & bone --><\/p>\n<h3>rag &amp; bone : un mouvement strat\u00e9gique<\/h3>\n<p>Le 2 avril 2024, la soci\u00e9t\u00e9 a acquis l\u2019ensemble des actifs op\u00e9rationnels et 50 % des actifs de propri\u00e9t\u00e9 intellectuelle de la marque new-yorkaise <em>rag &amp; bone<\/em>, figure de la mode am\u00e9ricaine. Cette op\u00e9ration renforce le portefeuille et cr\u00e9e des synergies en retail, wholesale et e-commerce.<\/p>\n<p><!-- H3 Empreinte retail --><\/p>\n<h3>R\u00e9seau mondial et dynamique commerciale<\/h3>\n<p>Au 3 ao\u00fbt 2024, Guess? exploitait directement 1 054 points de vente en Europe, en Am\u00e9riques et en Asie, tandis que ses partenaires et distributeurs g\u00e9raient 537 magasins suppl\u00e9mentaires. \u00c0 cette m\u00eame date, l\u2019entreprise et son r\u00e9seau \u00e9taient pr\u00e9sents dans pr\u00e8s de 100 pays \u2013 un levier majeur pour amplifier la <strong>Convention GUESS \u00e0 Marrakech<\/strong>.<\/p>\n<p><!-- H2 Conclusion --><\/p>\n<h2>Quand l\u2019h\u00e9ritage \u00e9claire la trajectoire!<\/h2>\n<p>En r\u00e9unissant d\u00e9cideurs, cr\u00e9atifs et partenaires, la Convention GUESS \u00e0 Marrakech fait dialoguer h\u00e9ritage et futur. Entre th\u00e9matique identitaire, programme immersif et d\u00e9fil\u00e9 au Palais El Badi, GUESS affirme une vision globale o\u00f9 les racines inspirent l\u2019innovation et pr\u00e9parent la c\u00e9l\u00e9bration de 2026.<\/p>\n<p><!-- FAQ visuel --><\/p>\n<section style=\"border: 2px dashed #3F51B5; background: #EEF2FF; padding: 16px; border-radius: 12px; margin: 24px 0;\" aria-label=\"FAQ\">\n<h2 style=\"margin-top: 0;\">Questions fr\u00e9quentes<\/h2>\n<h3>Qu\u2019est-ce que la Convention GUESS \u00e0 Marrakech\u00a0?<\/h3>\n<p>Une convention internationale \u201cOne World, One Brand\u201d avec conf\u00e9rences, ateliers, soir\u00e9es et exp\u00e9riences lifestyle.<\/p>\n<h3>O\u00f9 se d\u00e9roule le d\u00e9fil\u00e9 principal\u00a0?<\/h3>\n<p>Au Palais El Badi, cadre historique embl\u00e9matique de Marrakech.<\/p>\n<h3>Quel est le th\u00e8me de l\u2019\u00e9dition\u00a0?<\/h3>\n<p>\u201cNever Forget Your Roots \u2013 N\u2019oublie jamais tes racines\u201d.<\/p>\n<h3>Quels temps forts pour 2026\u00a0?<\/h3>\n<p>Les collections Printemps\/\u00c9t\u00e9 2026 et Pr\u00e9-Automne 2026 d\u00e9voil\u00e9es, en hommage aux archives et \u00e0 la vision future.<\/p>\n<h3>O\u00f9 en savoir plus\u00a0?<\/h3>\n<p>Consultez <a href=\"https:\/\/www.guess.com\" target=\"_blank\" rel=\"noopener\">guess.com<\/a>.<\/p>\n<\/section>\n<p style=\"font-size: 14px; color: #666;\">\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>La Convention GUESS \u00e0 Marrakech r\u00e9unit pr\u00e8s de 800 invit\u00e9s de plus de 100 pays<\/p>\n","protected":false},"author":1,"featured_media":7518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1643],"tags":[3999,4000,4004,4003,4002,4001,4006,4005],"class_list":["post-7517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-selectionnees","category-tourisme","tag-convention-guess-a-marrakech","tag-guess","tag-noublie-jamais-tes-racines","tag-one-world-one-brand","tag-palais-el-badi","tag-paul-marciano","tag-pre-automne-2026","tag-printemps-ete-2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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