{"id":7396,"date":"2025-07-23T12:37:05","date_gmt":"2025-07-23T11:37:05","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7396"},"modified":"2025-07-23T12:37:17","modified_gmt":"2025-07-23T11:37:17","slug":"supply-chain-business-tour-maroc","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/supply-chain-business-tour-maroc\/","title":{"rendered":"SCBT 2025 : Tanger accueille le premier Supply Chain Business Tour, une r\u00e9volution industrielle au carrefour de l\u2019Europe et de l\u2019Afrique"},"content":{"rendered":"<p>Les 25 et 26 novembre 2025, Tanger se hissera au c\u0153ur de la sc\u00e8ne \u00e9conomique r\u00e9gionale avec le lancement du Supply Chain Business Tour (SCBT). Organis\u00e9 par MAJ EVENTS, en collaboration avec CCELOG et PATHS OF MOROCCO, cet \u00e9v\u00e9nement unique positionne le Maroc comme carrefour strat\u00e9gique des mutations industrielles entre l\u2019Europe, l\u2019Afrique, et bient\u00f4t le monde.<\/p>\n<p>Pens\u00e9 comme un pont entre les continents, le SCBT ambitionne de f\u00e9d\u00e9rer industriels, logisticiens, startups, institutions, et investisseurs autour d\u2019une nouvelle vision faire de la Supply Chain un levier de souverainet\u00e9, d\u2019innovation et de r\u00e9silience \u00e9conomique.<\/p>\n<h2>Une r\u00e9ponse concr\u00e8te aux d\u00e9fis mondiaux de la cha\u00eene d\u2019approvisionnement<\/h2>\n<p>Dans un contexte marqu\u00e9 par la d\u00e9globalisation, la digitalisation, la transition \u00e9nerg\u00e9tique et les tensions g\u00e9opolitiques, le SCBT arrive \u00e0 point nomm\u00e9.<br \/>\n\u00ab La Supply Chain n\u2019est plus un simple sujet d\u2019optimisation. Elle devient strat\u00e9gique \u00bb, affirme Laurent Majerus, co-fondateur de CCELOG.<\/p>\n<h2>Une architecture \u00e9v\u00e9nementielle hors normes : entre immersion et haute technologie<\/h2>\n<p>Le SCBT s\u2019articule autour d\u2019un dispositif immersif et multisite in\u00e9dit :<\/p>\n<h3><strong>\u00a0Jour 1 : Casablanca \u2192 Tanger \u00e0 grande vitesse<\/strong><\/h3>\n<ul>\n<li>Train LGV privatis\u00e9 transform\u00e9 en <strong>laboratoire mobile<\/strong> :\n<ul>\n<li>8 wagons th\u00e9matiques<\/li>\n<li>360 d\u00e9cideurs industriels<\/li>\n<li>8 experts internationaux<\/li>\n<li>Startups encadr\u00e9es par <strong>STARTGATE &amp; UM6P<\/strong><\/li>\n<li>Captation vid\u00e9o, podcast live, war room, et networking embarqu\u00e9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u00a0Tanger \u2013 Apr\u00e8s-midi strat\u00e9gique et prospective<\/strong><\/h3>\n<ul>\n<li><strong>Battles th\u00e9matiques<\/strong> sur la d\u00e9carbonation, relocalisation, digitalisation<\/li>\n<li><strong>Signature de deux MoU<\/strong> : lancement du <strong>DOTANK MENA-Afrique<\/strong> et partenariat avec <strong>AZIGZAO<\/strong><\/li>\n<li><strong>Panel Top Voices<\/strong> sur \u00ab\u00a0La Supply Chain du Futur\u00a0\u00bb avec NAMX, CMA CGM, MISTRAL AI, TRANSPOD<\/li>\n<li><strong>Session Elevator Pitch<\/strong> des startups<\/li>\n<li><strong>Soir\u00e9e de gala priv\u00e9e<\/strong> dans un lieu embl\u00e9matique tenu secret<\/li>\n<\/ul>\n<h3><strong>\u00a0Jour 2 : Tanger \u2192 Tanger Med<\/strong><\/h3>\n<ul>\n<li>Petit-d\u00e9jeuner de matchmaking<\/li>\n<li>Visite strat\u00e9gique du complexe portuaire Tanger Med<\/li>\n<li>Annonce officielle de l\u2019\u00e9dition 2026 \u00e0 Marseille<\/li>\n<\/ul>\n<h2>Une plateforme digitale pour un impact r\u00e9el<\/h2>\n<p>Le SCBT ne s\u2019arr\u00eate pas \u00e0 l\u2019\u00e9v\u00e9nement :<\/p>\n<ul>\n<li><strong>Plateforme communautaire<\/strong> de suivi des projets d\u2019open innovation<\/li>\n<li><strong>Badges intelligents<\/strong>, application mobile d\u00e9di\u00e9e, replays exclusifs<\/li>\n<li><strong>Planification intelligente<\/strong> des rendez-vous pour maximiser les partenariats<\/li>\n<\/ul>\n<p>\u00ab L\u2019objectif est clair : chaque rencontre doit g\u00e9n\u00e9rer une action concr\u00e8te \u00bb, explique Med Karim Benkhmis de PATHS OF MOROCCO.<\/p>\n<h2>Une vision sur 5 ans pour f\u00e9d\u00e9rer les ports de la M\u00e9diterran\u00e9e<\/h2>\n<p>Le SCBT 2025 \u00e0 Tanger n\u2019est que la premi\u00e8re \u00e9tape. Les \u00e9ditions suivantes sont d\u00e9j\u00e0 en ligne de mire :<\/p>\n<ul>\n<li>Marseille (2026)<\/li>\n<li>Barcelone (2027)<\/li>\n<li>G\u00eanes (2028)<\/li>\n<li>Mersin (2029)<\/li>\n<li>Nador (2030)<\/li>\n<\/ul>\n<p>Chaque escale portera la mission de construire des passerelles Nord-Sud durables, d\u2019ancrer la coop\u00e9ration euro-africaine, et de r\u00e9v\u00e9ler le potentiel logistique du Maroc au monde.<\/p>\n<h2>D\u00f4me de la Supply Chain : prouesse architecturale et exp\u00e9rience immersive<\/h2>\n<p>Le c\u0153ur battant du SCBT 2025 sera log\u00e9 au majestueux <a href=\"https:\/\/www.mediaplateforme.com\/fr\/lolivier-la-ville-de-tanger-senrichit-dune-nouvelle-brasserie-chic-a-la-parisienne-une-nouvelle-adresse-d\/\">HILTON AL HOUARA de Tanger<\/a>, dans une sc\u00e9nographie technologique 360\u00b0 in\u00e9dite en Afrique, baptis\u00e9e le D\u00f4me de la Supply Chain.<\/p>\n<p>Ici, la logistique devient une exp\u00e9rience sensible et immersive, un \u00e9crin o\u00f9 excellence \u00e9v\u00e9nementielle et expertise industrielle se rencontrent.<\/p>\n<p>Avec le Supply Chain Business Tour, le Maroc affirme plus que jamais son r\u00f4le de hub industriel, logistique et technologique entre l\u2019Afrique et l\u2019Europe.<br \/>\nUn projet visionnaire, structurant, et profond\u00e9ment transformateur.<\/p>\n<p><strong>\u00a0Rendez-vous les 25 et 26 novembre \u00e0 Tanger pour \u00e9crire ensemble le futur des cha\u00eenes d\u2019approvisionnement mondiales.\u00a0<\/strong><\/p>\n<p>Supply Chain Business Tour Maroc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 25 et 26 novembre 2025, Tanger se hissera au c\u0153ur de la sc\u00e8ne \u00e9conomique<\/p>\n","protected":false},"author":1,"featured_media":7397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[3880,3881,2450,2318,3882,3883,3878,1886,3879,1099],"class_list":["post-7396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-afrique-europe","tag-evenement-b2b","tag-innovation-industrielle","tag-logistique","tag-mobilite","tag-resilience-industrielle","tag-scbt2025","tag-startups","tag-supply-chain","tag-tanger"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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