{"id":7369,"date":"2025-07-15T14:17:40","date_gmt":"2025-07-15T13:17:40","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7369"},"modified":"2025-07-15T14:19:20","modified_gmt":"2025-07-15T13:19:20","slug":"marque-danone-au-maroc","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/marque-danone-au-maroc\/","title":{"rendered":"\u00a0Danone au Maroc en t\u00eate du Brand Footprint 2025 : un mod\u00e8le de confiance, de proximit\u00e9 et d\u2019innovation"},"content":{"rendered":"<p>Selon l\u2019\u00e9tude annuelle Brand Footprint 2025 men\u00e9e par Worldpanel by Numerator, la marque Danone au Maroc consolide sa position de leader incontest\u00e9 en tant que premi\u00e8re marque internationale dans la cat\u00e9gorie des produits laitiers et de grande consommation.<\/p>\n<p>Une performance qui confirme l\u2019ancrage de Danone dans les habitudes alimentaires des foyers marocains, reflet d\u2019un engagement durable envers la qualit\u00e9, la nutrition et l\u2019innovation accessible.<\/p>\n<h3>\u00a0 Une fid\u00e9lit\u00e9 salu\u00e9e par la direction de Centrale Danone<\/h3>\n<p>Dans un contexte o\u00f9 la relation marque-consommateur est constamment challeng\u00e9e, cette reconnaissance n\u2019est pas anodine.<br \/>\n<strong>Herv\u00e9 Barr\u00e8re<\/strong>, Directeur G\u00e9n\u00e9ral de <strong>Centrale Danone<\/strong>, d\u00e9clare :<\/p>\n<blockquote><p>\u00ab \u00catre parmi les marques les plus choisies au Maroc est avant tout une reconnaissance de la fid\u00e9lit\u00e9 de nos consommateurs. Cette confiance nous pousse \u00e0 aller plus loin en mati\u00e8re de qualit\u00e9, de nutrition et d\u2019impact social positif. \u00bb<\/p><\/blockquote>\n<h3>\u00a0 Une strat\u00e9gie ancr\u00e9e dans l\u2019\u00e9coute et l\u2019adaptation<\/h3>\n<p>Le succ\u00e8s de Danone ne repose pas uniquement sur sa notori\u00e9t\u00e9, mais sur une approche centr\u00e9e sur le consommateur. L\u2019entreprise multiplie les efforts pour :<\/p>\n<ul>\n<li>Comprendre les attentes locales<\/li>\n<li>Innover de mani\u00e8re cibl\u00e9e<\/li>\n<li>\u00catre pr\u00e9sente dans les circuits traditionnels<\/li>\n<li>Cr\u00e9er des liens forts durant les moments de consommation cl\u00e9s comme le Ramadan<\/li>\n<\/ul>\n<p>L\u2019\u00e9tude souligne d\u2019ailleurs la capacit\u00e9 de Danone \u00e0 :<\/p>\n<ul>\n<li>Fid\u00e9liser sa base d\u2019acheteurs<\/li>\n<li>Stimuler l\u2019essai de nouveaux produits<\/li>\n<li>Acc\u00e9l\u00e9rer le rythme d\u2019innovation<\/li>\n<\/ul>\n<h3>\u00a0 L&rsquo;exemple du produit Double Z\u00e9ro : quand nutrition rime avec adoption<\/h3>\n<p>Parmi les innovations phares, le lancement du yaourt Double Z\u00e9ro 00% illustre parfaitement l&rsquo;efficacit\u00e9 de cette strat\u00e9gie. D\u00e8s sa premi\u00e8re ann\u00e9e, il a atteint jusqu\u2019\u00e0 un tiers des foyers marocains.<\/p>\n<p>Son succ\u00e8s s\u2019explique par :<\/p>\n<ul>\n<li>Une <strong>formule nutritionnelle \u00e9quilibr\u00e9e<\/strong><\/li>\n<li>Un <strong>go\u00fbt appr\u00e9ci\u00e9<\/strong><\/li>\n<li>Une <strong>praticit\u00e9 adapt\u00e9e<\/strong> aux modes de vie contemporains<\/li>\n<\/ul>\n<h3>\u00a0 Le Brand Footprint : un indicateur r\u00e9v\u00e9lateur<\/h3>\n<p>L\u2019\u00e9tude Brand Footprint se base sur le Consumer Reach Point (CRP), qui mesure le nombre de fois o\u00f9 une marque est choisie dans les foyers.<\/p>\n<p>Avec une couverture de plus de 2500 foyers repr\u00e9sentant 6,2 millions de m\u00e9nages marocains, le classement positionne Danone au sommet des <a href=\"https:\/\/www.mediaplateforme.com\/fr\/danone-can-2025\/\">marques de grande consommation au Maroc<\/a>.<\/p>\n<h3>\u00a0 Une marque engag\u00e9e au-del\u00e0 du produit<\/h3>\n<p>Danone au Maroc, \u00e0 travers Centrale Danone, affirme son r\u00f4le soci\u00e9tal :<\/p>\n<ul>\n<li><strong>60 000 agriculteurs partenaires<\/strong><\/li>\n<li><strong>4 usines de production<\/strong><\/li>\n<li><strong>75 000 points de vente<\/strong><\/li>\n<li><strong>Plus de 4000 collaborateurs<\/strong><\/li>\n<\/ul>\n<p>Engag\u00e9e depuis 2024 dans la d\u00e9marche B Corp\u2122, l\u2019entreprise se distingue par ses programmes \u00e0 impact, notamment \u00ab Hlib Bladi \u00bb, valorisant l\u2019\u00e9cosyst\u00e8me local du lait.<\/p>\n<h3>\u00a0 Marque Danone au Maroc, une marque qui \u00e9coute, innove et agit<\/h3>\n<p>Au-del\u00e0 des chiffres, le succ\u00e8s de Danone au Maroc repose sur une recette simple mais puissante :<br \/>\n\u00c9couter les consommateurs, innover pour eux, et tisser des liens sinc\u00e8res avec les communaut\u00e9s.<\/p>\n<blockquote><p>Danone ne se contente pas de vendre des produits laitiers. Elle construit une relation de confiance qui s\u2019ancre dans les habitudes, les valeurs et les r\u00e9alit\u00e9s marocaines.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Selon l\u2019\u00e9tude annuelle Brand Footprint 2025 men\u00e9e par Worldpanel by Numerator, la marque Danone au<\/p>\n","protected":false},"author":1,"featured_media":7370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1644,3],"tags":[3824,1128,3829,3823,3828,3827,3826,3825,743],"class_list":["post-7369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrie","category-nouvelles-selectionnees","tag-brand-footprint-2025","tag-centrale-danone","tag-consommation-au-maroc","tag-danone-maroc","tag-double-zero","tag-fidelite-des-consommateurs","tag-innovation-nutritionnelle","tag-produits-laitiers","tag-ramadan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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