{"id":7342,"date":"2025-07-09T12:27:34","date_gmt":"2025-07-09T11:27:34","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7342"},"modified":"2025-07-09T12:41:26","modified_gmt":"2025-07-09T11:41:26","slug":"danone-can-2025","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/danone-can-2025\/","title":{"rendered":"\u00a0 Danone devient Partenaire Officiel des CAN 2024 et 2025 : Une alliance nutrition-sport au c\u0153ur de l\u2019Afrique"},"content":{"rendered":"<p>Dans un contexte o\u00f9 sport et bien-\u00eatre deviennent des leviers essentiels de d\u00e9veloppement, la Conf\u00e9d\u00e9ration Africaine de Football (CAF) et le Groupe Danone annoncent un partenariat historique. Ce dernier fait de Danone un Partenaire Officiel des deux plus grandes comp\u00e9titions du continent : la <a href=\"https:\/\/www.mediaplateforme.com\/fr\/la-frmf-royal-air-maroc-puma-et-planet-sport-devoilent-les-nouveaux-maillots-de-lequipe-nationale-marocaine-de-football\/\">Coupe d\u2019Afrique<\/a> des Nations TotalEnergies (CAN 2025) et la CAN F\u00e9minine 2024, toutes deux organis\u00e9es au Maroc.<\/p>\n<h2>\u00a0Sant\u00e9, nutrition et engagement local : les piliers de l\u2019accord<\/h2>\n<p>Pr\u00e9sente depuis des d\u00e9cennies en Afrique, Danone s\u2019inscrit dans une dynamique de proximit\u00e9 en mettant \u00e0 disposition plus de 10 000 b\u00e9n\u00e9voles, 5 000 journalistes et officiels, des produits laitiers \u00e0 forte valeur nutritionnelle. En partenariat avec Centrale Danone, l\u2019entreprise affirme ainsi sa volont\u00e9 d\u2019am\u00e9liorer les habitudes alimentaires tout en renfor\u00e7ant l\u2019ancrage local de ses marques cl\u00e9s : FanMilk, Dan\u2019Up, NutriDay, Assiri, Moufid et Jamila.<\/p>\n<p>Ces produits seront accessibles dans les stades, les fan zones et les espaces officiels, pour offrir une exp\u00e9rience nutritionnelle de qualit\u00e9 au plus pr\u00e8s des supporters et des familles.<\/p>\n<h2>\u00a0Transmission et jeunesse : l\u2019h\u00e9ritage de la Danone Nations Cup<\/h2>\n<p>Danone, en synergie avec la CAF, met en place un programme \u00e9ducatif panafricain d\u00e9di\u00e9 aux jeunes footballeurs, \u00e0 travers des kits p\u00e9dagogiques promouvant l\u2019alimentation saine et l\u2019activit\u00e9 physique. Cette initiative s\u2019inscrit dans la continuit\u00e9 du c\u00e9l\u00e8bre tournoi Danone Nations Cup, qui a rassembl\u00e9 pendant plus de 20 ans des enfants du monde entier autour des valeurs sportives.<\/p>\n<h2>\u00a0Une vision commune pour l\u2019Afrique de demain<\/h2>\n<blockquote><p>\u00ab Ce partenariat refl\u00e8te pleinement notre mission : apporter la sant\u00e9 par l\u2019alimentation au plus grand nombre. L\u2019Afrique est le berceau de l\u2019humanit\u00e9, et sera aussi son avenir \u00bb, d\u00e9clare Antoine de Saint-Affrique, Directeur G\u00e9n\u00e9ral de Danone.<\/p><\/blockquote>\n<p>De son c\u00f4t\u00e9, Herv\u00e9 Barr\u00e8re, Directeur G\u00e9n\u00e9ral de <a href=\"http:\/\/www.danone.com\">Centrale<\/a> Danone, ajoute :<\/p>\n<blockquote><p>\u00ab Nous sommes fiers de contribuer \u00e0 cet \u00e9lan sportif continental, dans la continuit\u00e9 de nos engagements avec la FRMF. \u00bb<\/p><\/blockquote>\n<h2>\u00a0Au-del\u00e0 du sport : une strat\u00e9gie \u00e0 long terme<\/h2>\n<p>Plus qu\u2019un simple parrainage, cette alliance marque une \u00e9tape dans la strat\u00e9gie de durabilit\u00e9 de Centrale Danone. L\u2019entreprise, certifi\u00e9e B Corp depuis 2024, mobilise son \u00e9cosyst\u00e8me \u2014 agriculteurs, usines, points de vente \u2014 au service d\u2019un impact social, \u00e9conomique et environnemental mesurable.<\/p>\n<p>Avec plus de 90 000 employ\u00e9s et une pr\u00e9sence dans 120 pays, Danone continue de lier innovation, responsabilit\u00e9 soci\u00e9tale et rayonnement international \u00e0 travers le prisme du sport africain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 sport et bien-\u00eatre deviennent des leviers essentiels de d\u00e9veloppement, la Conf\u00e9d\u00e9ration<\/p>\n","protected":false},"author":1,"featured_media":7347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,796],"tags":[3789,3783,3784,3788,1128,3787,2857,3785,3786],"class_list":["post-7342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-selectionnees","category-sport-business","tag-alimentation-et-sport","tag-caf","tag-can-2025-maroc","tag-can-feminine-2024","tag-centrale-danone","tag-coupe-dafrique-des-nations","tag-danone","tag-nutrition-en-afrique","tag-partenariat-sportif"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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