{"id":7303,"date":"2025-06-27T13:00:13","date_gmt":"2025-06-27T12:00:13","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=7303"},"modified":"2025-06-27T13:00:31","modified_gmt":"2025-06-27T12:00:31","slug":"go-siyaha-days","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/go-siyaha-days\/","title":{"rendered":"GO SIYAHA DAYS : la caravane qui r\u00e9volutionne l\u2019investissement touristique au Maroc"},"content":{"rendered":"<p>Le 24 juin 2025, la r\u00e9gion Casablanca-Settat a donn\u00e9 le coup d\u2019envoi \u00e0 la seconde \u00e9dition de la caravane GO SIYAHA DAYS, un programme structurant pour l\u2019investissement touristique marocain. Port\u00e9e par le Minist\u00e8re du Tourisme, en partenariat avec Maroc PME et la Conf\u00e9d\u00e9ration Nationale du Tourisme, cette initiative vise \u00e0 informer, connecter et soutenir les porteurs de projets touristiques \u00e0 travers toutes les r\u00e9gions du Royaume.<\/p>\n<h3>\u00a0 Une caravane itin\u00e9rante \u00e0 fort impact r\u00e9gional<\/h3>\n<p>Cette \u00e9dition 2025 s\u2019\u00e9tendra jusqu\u2019en novembre, avec une tourn\u00e9e couvrant les 12 r\u00e9gions du Maroc. Elle a pour objectif de :<\/p>\n<ul>\n<li>Promouvoir les m\u00e9canismes de soutien du programme GO SIYAHA.<\/li>\n<li>Rencontrer les acteurs locaux, publics et priv\u00e9s.<\/li>\n<li>Mettre en valeur les opportunit\u00e9s sp\u00e9cifiques \u00e0 chaque territoire.<\/li>\n<\/ul>\n<p>La r\u00e9gion Casablanca-Settat, reconnue pour son dynamisme touristique, combine des atouts tels que le City Break, le tourisme d\u2019affaires (MICE), les circuits culturels, la baln\u00e9oth\u00e9rapie et l\u2019\u00e9cotourisme rural.<\/p>\n<h3>\u00a0 R\u00e9sultats concrets dans la r\u00e9gion Casablanca-Settat<\/h3>\n<p>En 2024, 176 projets touristiques ont \u00e9t\u00e9 accompagn\u00e9s dans cette r\u00e9gion, mobilisant un investissement de 40 millions de dirhams. Parmi eux :<\/p>\n<ul>\n<li><strong>Unit\u00e9 d\u2019h\u00e9bergement \u00e0 Benslimane<\/strong>, incluant simulateur de golf, kayak, quad et jet-ski.<\/li>\n<li><strong>Maison d\u2019h\u00f4te \u00e0 Azemmour<\/strong>, avec piscine, mini-foot, paintball, tir \u00e0 l\u2019arc et ferme p\u00e9dagogique.<\/li>\n<\/ul>\n<p>Ces projets incarnent le mod\u00e8le de tourisme int\u00e9gr\u00e9, combinant loisirs, culture, sport et durabilit\u00e9.<\/p>\n<h3>\u00a0 Un programme \u00e0 dimension nationale<\/h3>\n<p>Depuis son lancement, le programme GO SIYAHA a permis d\u2019accompagner 973 projets touristiques sur tout le territoire national, pour un volume d\u2019investissement cumul\u00e9 atteignant 460 millions de dirhams.<\/p>\n<p>Son objectif est d\u2019atteindre 1700 projets accompagn\u00e9s \u00e0 l\u2019horizon 2026, avec une enveloppe budg\u00e9taire globale de 720 millions de dirhams.<\/p>\n<h3>\u00a0 Une offre int\u00e9gr\u00e9e autour de trois piliers majeurs<\/h3>\n<p>Le programme se structure autour d\u2019un accompagnement tripartite :<\/p>\n<h3>1. <strong>Soutien \u00e0 l\u2019investissement<\/strong><\/h3>\n<ul>\n<li>Subventions couvrant <strong>30% \u00e0 35%<\/strong> du co\u00fbt global des projets d\u2019animation touristique ou d\u2019h\u00e9bergement.<\/li>\n<\/ul>\n<h3>2. <strong>Assistance technique personnalis\u00e9e<\/strong><\/h3>\n<ul>\n<li>Prise en charge jusqu\u2019\u00e0 <strong>90%<\/strong> des prestations de conseil strat\u00e9gique, d\u2019optimisation op\u00e9rationnelle ou de digitalisation.<\/li>\n<\/ul>\n<h3>3. <strong>Appui \u00e0 la croissance verte<\/strong><\/h3>\n<ul>\n<li>Prime d\u2019investissement de <strong>40%<\/strong> pour les projets durables.<\/li>\n<li>Prise en charge \u00e0 <strong>90%<\/strong> des services d\u2019assistance li\u00e9s \u00e0 la durabilit\u00e9.<\/li>\n<\/ul>\n<h2>\u00a0 \u00a0Un accompagnement sur mesure pour les porteurs de projets<\/h2>\n<p>Les participants aux \u00e9tapes r\u00e9gionales b\u00e9n\u00e9ficieront :<\/p>\n<ul>\n<li>De <strong>rendez-vous individuels avec des experts<\/strong>.<\/li>\n<li>De <strong>conf\u00e9rences th\u00e9matiques<\/strong> autour des d\u00e9fis du secteur.<\/li>\n<li>De <strong>t\u00e9moignages inspirants<\/strong> de b\u00e9n\u00e9ficiaires des \u00e9ditions pr\u00e9c\u00e9dentes.<\/li>\n<\/ul>\n<p>Le programme met \u00e9galement un accent particulier sur les fili\u00e8res \u00e0 haut potentiel : tourisme d\u2019affaires \u00e0 Casablanca, tourisme littoral \u00e0 Mohammedia, et \u00e9cotourisme rural.<\/p>\n<h3>\u00a0 \u00a0Un appel \u00e0 l\u2019action : inscrivez votre projet d\u00e8s maintenant !<\/h3>\n<p>Les porteurs de projets, entreprises \u00e9mergentes ou confirm\u00e9es, sont invit\u00e9s \u00e0 <strong>s\u2019inscrire d\u00e8s \u00e0 pr\u00e9sent<\/strong> sur la plateforme d\u00e9di\u00e9e :<br \/>\n<a href=\"https:\/\/marocpme.gov.ma\/gosiyaha\/\">https:\/\/marocpme.gov.ma\/gosiyaha\/<\/a><\/p>\n<h3>\u00a0 \u00a0 GO SIYAHA DAYS, catalyseur d\u2019un tourisme marocain renouvel\u00e9<\/h3>\n<p>La caravane GO SIYAHA DAYS incarne une vision nationale d\u2019un tourisme plus inclusif, durable et comp\u00e9titif. En rapprochant les porteurs de projets des dispositifs d\u2019accompagnement disponibles, elle participe activement \u00e0 :<\/p>\n<ul>\n<li>La dynamisation de l\u2019\u00e9conomie locale.<\/li>\n<li>La structuration d\u2019une nouvelle g\u00e9n\u00e9ration d\u2019entreprises touristiques.<\/li>\n<li>L\u2019ancrage territorial d\u2019un tourisme responsable et \u00e0 fort impact.<\/li>\n<\/ul>\n<p>\u00c0 travers ce programme, le Maroc confirme sa volont\u00e9 de faire du tourisme un levier de croissance, d\u2019innovation et de coh\u00e9sion sociale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 24 juin 2025, la r\u00e9gion Casablanca-Settat a donn\u00e9 le coup d\u2019envoi \u00e0 la seconde<\/p>\n","protected":false},"author":1,"featured_media":7304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1643],"tags":[3689,2427],"class_list":["post-7303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-selectionnees","category-tourisme","tag-go-siyaha","tag-tourisme-maroc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GO SIYAHA DAYS - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"GO SIYAHA DAYS entame sa tourn\u00e9e nationale pour accompagner 1700 projets touristiques \u00e0 travers le Maroc. 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