{"id":6601,"date":"2024-12-24T14:48:06","date_gmt":"2024-12-24T13:48:06","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=6601"},"modified":"2024-12-24T14:48:14","modified_gmt":"2024-12-24T13:48:14","slug":"soge-banque-digitale-maroc","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/soge-banque-digitale-maroc\/","title":{"rendered":"SoG\u00e9 : L\u2019innovation bancaire au service des jeunes et de l\u2019inclusion financi\u00e8re au Maroc"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Lanc\u00e9e en 2020 par <a href=\"https:\/\/www.sgmaroc.com\/\">Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Maroc<\/a>, SoG\u00e9, la premi\u00e8re <a href=\"https:\/\/www.mediaplateforme.com\/fr\/soge-et-son-offre-soge-ado-sillustrent-lors-des-african-banking-awards-en-remportant-le-prix-meilleur-lancement-de-produit\/\">banque 100 % digitale du Royaume<\/a>, continue de red\u00e9finir les standards de l\u2019exp\u00e9rience bancaire. \u00c9lu pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive \u00ab Meilleur Service Client de l\u2019Ann\u00e9e &#8211; Maroc 2025 \u00bb, SoG\u00e9 s\u2019impose comme un mod\u00e8le d\u2019innovation alliant simplicit\u00e9, autonomie et excellence relationnelle.<\/span><\/p>\n<h3><\/h3>\n<h3>Une strat\u00e9gie centr\u00e9e sur la jeunesse et l\u2019innovation :<\/h3>\n<p>SoG\u00e9, depuis son lancement, a su s\u00e9duire une client\u00e8le connect\u00e9e, jeune et avide de solutions simples et autonomes. La banque propose une exp\u00e9rience enti\u00e8rement d\u00e9mat\u00e9rialis\u00e9e, permettant l\u2019ouverture de comptes en ligne et la gestion des op\u00e9rations bancaires via une application intuitive.<\/p>\n<p>Youssef Zerrari, Responsable de l\u2019Unit\u00e9 d\u2019Affaires Banque Digitale, explique : \u00ab \u00catre \u00e9lu pour la 2e ann\u00e9e cons\u00e9cutive refl\u00e8te notre engagement constant \u00e0 placer nos clients au c\u0153ur de notre strat\u00e9gie. \u00bb<\/p>\n<p>La campagne de communication \u00ab KAYN \u00bb illustre cette approche novatrice, en mettant en avant une jeunesse marocaine audacieuse, cr\u00e9ative et connect\u00e9e.<\/p>\n<h3><\/h3>\n<h3>SoG\u00e9 12-18 : une premi\u00e8re pour les adolescents au Maroc<\/h3>\n<p>L\u2019offre SoG\u00e9 12-18, pionni\u00e8re au Maroc, permet aux adolescents d\u2019ouvrir leur premier compte bancaire et d\u2019obtenir une carte personnalis\u00e9e. Cette solution \u00e9ducative et pratique, supervis\u00e9e par les parents, initie les jeunes \u00e0 la gestion financi\u00e8re tout en leur offrant une ind\u00e9pendance encadr\u00e9e.<\/p>\n<p>Ce projet, salu\u00e9 par les \u00ab African Banking Awards \u00bb avec le prix du \u00ab Meilleur Lancement de Produit \u00bb, d\u00e9montre l\u2019engagement de SoG\u00e9 \u00e0 r\u00e9pondre aux besoins sp\u00e9cifiques de cette client\u00e8le \u00e9mergente.<\/p>\n<h3><\/h3>\n<h3>Une reconnaissance continentale et des d\u00e9fis futurs :<\/h3>\n<p>La distinction obtenue lors des African Banking Awards vient r\u00e9compenser le mod\u00e8le relationnel full-distant de SoG\u00e9, qui r\u00e9pond parfaitement aux attentes des clients modernes. Ce succ\u00e8s renforce la position de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Maroc comme pionnier dans le domaine bancaire digital en Afrique.<\/p>\n<p>En 2025, SoG\u00e9 pr\u00e9voit de lancer davantage de services innovants pour maintenir son r\u00f4le de leader dans l\u2019\u00e9cosyst\u00e8me bancaire num\u00e9rique.<\/p>\n<p>SoG\u00e9 Banque digitale Maroc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9e en 2020 par Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Maroc, SoG\u00e9, la premi\u00e8re banque 100 % digitale du<\/p>\n","protected":false},"author":1,"featured_media":6602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1664,3],"tags":[2736,2737,2733,2418,2735,2732,37,357,2731,2734],"class_list":["post-6601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banques","category-nouvelles-selectionnees","tag-banque-digitale-maroc","tag-finance-pour-adolescents","tag-inclusion-financiere-des-jeunes","tag-innovation-bancaire","tag-prix-african-banking-awards","tag-services-bancaires-numeriques","tag-societe-generale-maroc","tag-soge","tag-soge-banque-digitale-maroc","tag-technologie-et-banque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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