{"id":6048,"date":"2024-10-07T16:12:53","date_gmt":"2024-10-07T15:12:53","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=6048"},"modified":"2024-10-07T16:13:36","modified_gmt":"2024-10-07T15:13:36","slug":"tourisme-interne-lonmt-lance-la-2eme-vague-de-la-campagne-ntla9awfbladna","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/tourisme-interne-lonmt-lance-la-2eme-vague-de-la-campagne-ntla9awfbladna\/","title":{"rendered":"Tourisme interne : L\u2019ONMT lance la 2\u00e8me vague de la campagne \u00ab Ntla9awfbladna \u00bb"},"content":{"rendered":"<p>Dans le cadre de ses efforts pour la promotion et le renforcement du tourisme interne, <a href=\"https:\/\/www.mediaplateforme.com\/fr\/lonmt-et-loncf-mettent-les-trains-au-service-du-tourisme-interne\/\">l\u2019Office<\/a> National Marocain du Tourisme (ONMT) lance une nouvelle campagne de communication \u00ab\u00a0Ntla9awfbladna\u00a0\u00bb d\u00e9di\u00e9e aux touristes nationaux. Cette nouvelle vague de communication sera d\u00e9ploy\u00e9e \u00e0 partir du 7 octobre 2024.<\/p>\n<p>&nbsp;<\/p>\n<p>Ayant pour th\u00e8me principal la mobilit\u00e9, cette deuxi\u00e8me vague sera lanc\u00e9e en amont des vacances scolaires dans le but d&rsquo;encourager les voyages pendant cette p\u00e9riode, tout en consid\u00e9rant des moyens de transport en commun, facilitant les d\u00e9placements d\u2019une r\u00e9gion \u00e0 une autre, \u00e0 savoir l\u2019autocar, le train et l\u2019avion. L&rsquo;objectif est de mettre en avant la facilit\u00e9 d&rsquo;acc\u00e8s aux diff\u00e9rentes destinations touristiques, tout en d\u00e9voilant la splendeur et la diversit\u00e9 des paysages marocains. La campagne vise \u00e0 susciter l\u2019envie de voyager en toute simplicit\u00e9, \u00e0 travers des trajets faciles, agr\u00e9ables et rapides pour d\u00e9couvrir ou red\u00e9couvrir le Maroc sous un nouveau jour.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9C9ZlYGyfD8?si=diLmETwBGCQp5REv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne vid\u00e9o s&rsquo;adresse \u00e0 un large public, de toutes les cat\u00e9gories socioprofessionnelles et les r\u00e9gions du Maroc. D&rsquo;autres vagues de communication suivront pour accompagner les diff\u00e9rentes p\u00e9riodes de vacances et week-ends prolong\u00e9s au cours de l&rsquo;ann\u00e9e afin d\u2019optimiser la visibilit\u00e9 et l\u2019attrait des destinations marocaines, inciter aux voyages hors pics saisonniers et \u00e0 pr\u00e9parer les Marocains \u00e0 mieux planifier en amont leurs voyages \u00e0 travers tout le pays.<\/p>\n<p>&nbsp;<\/p>\n<p>Une troisi\u00e8me vague sera lanc\u00e9e en 2025 pour promouvoir les vacances de printemps et estivales et sera ax\u00e9e, quant \u00e0 elle, sur les fili\u00e8res \u00ab\u00a0Bord de mer\u00a0\u00bb et \u00ab\u00a0Nature et D\u00e9couverte\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Le tourisme interne repr\u00e9sente le tiers de l\u2019activit\u00e9 touristique au Maroc avec plus de 5,8 millions de nuit\u00e9es r\u00e9alis\u00e9es au niveau des \u00e9tablissements d\u2019h\u00e9bergement touristique class\u00e9s durant les 8 premiers mois de l\u2019ann\u00e9e. Figurant parmi les axes strat\u00e9giques de la feuille de route et du plan d\u2019action \u00ab\u00a0Light in Action\u00a0\u00bb de l\u2019ONMT, le tourisme interne jouit d\u2019une attention particuli\u00e8re de la part de l\u2019Office qui multiplie les actions et les initiatives en faveur de la promotion de ce segment strat\u00e9gique pour le tourisme marocain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de ses efforts pour la promotion et le renforcement du tourisme interne,<\/p>\n","protected":false},"author":1,"featured_media":6049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1643],"tags":[48,217],"class_list":["post-6048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-selectionnees","category-tourisme","tag-onmt","tag-tourisme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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