{"id":5327,"date":"2024-05-06T12:05:52","date_gmt":"2024-05-06T11:05:52","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=5327"},"modified":"2024-05-06T12:05:52","modified_gmt":"2024-05-06T11:05:52","slug":"lonmt-cible-la-gen-z-via-tiktok","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/lonmt-cible-la-gen-z-via-tiktok\/","title":{"rendered":"L&rsquo;ONMT cible la Gen Z via TikTok"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>L\u2019Office National Marocain du Tourisme innove en imaginant une op\u00e9ration in\u00e9dite\u00a0: une \u00abtrend house\u00bb o\u00f9 ont \u00e9t\u00e9 invit\u00e9s 10 cr\u00e9ateurs de contenus \u00e9trangers pour lesquels un programme a \u00e9t\u00e9 concoct\u00e9 sur 3 villes\u00a0: Marrakech, Essaouira et Ouarzazate. <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Plus de 28 millions de vues sur les plateformes sociales sont attendues.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Objectif\u00a0: faire du Maroc une destination incontournable pour les jeunes voyageurs du monde. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Afin de capter l&rsquo;int\u00e9r\u00eat et l\u2019envie de voyager de la <strong>\u201cg\u00e9n\u00e9ration Zoomers\u201d,<\/strong> L\u2019Office National Marocain du Tourisme a imagin\u00e9 une op\u00e9ration in\u00e9dite de production et de distribution de contenus de grande envergure :\u00a0 une \u201cTrend House\u201d.<\/p>\n<p>Depuis le d\u00e9but de cette semaine, un groupe de dix TikTokeurs aux millions de followers, install\u00e9s dans une villa sp\u00e9cialement am\u00e9nag\u00e9e \u00e0 Marrakech, a \u00e9t\u00e9 invit\u00e9 \u00e0 une immersion unique dans la culture marocaine et \u00e0 visiter plusieurs villes.<\/p>\n<p>La \u201cTrend House\u201d qui sert de toile de fond de cette op\u00e9ration a pour objectif de stimuler la cr\u00e9ativit\u00e9 des influenceurs et la production de contenus vari\u00e9s mettant en avant la culture, la gastronomie et les activit\u00e9s locales.<\/p>\n<p>Cette d\u00e9marche innovante mise sur l&rsquo;influence et la viralit\u00e9 du r\u00e9seau social TikTok pour promouvoir les diverses facettes du tourisme marocain.<\/p>\n<p>&nbsp;<\/p>\n<p>Les cr\u00e9ateurs de contenu ont ainsi explor\u00e9 et captur\u00e9 l&rsquo;essence du Maroc \u00e0 travers leur objectif cr\u00e9atif.\u00a0Chacun d&rsquo;eux, expert dans des domaines tels que le voyage, la culture, les sports nautiques, ou encore la gastronomie, a utilis\u00e9 sa plateforme pour diffuser des contenus qui mettent en avant les divers attraits touristiques du Maroc, en particulier les offres en mati\u00e8re de <strong>\u00ab\u00a0City Break\u00a0\u00bb<\/strong> sur <strong>Marrakech et Essaouira<\/strong> et la fili\u00e8re \u201c<strong>Desert et Oasis Adventure\u201d<\/strong> \u00e0 <strong>Ouarzazate<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour maximiser l&rsquo;impact de l&rsquo;op\u00e9ration Trend House, l\u2019ONMT d\u00e9ploiera un puissant plan m\u00e9dia en collaboration avec TikTok visant \u00e0 amplifier les contenus produits par les cr\u00e9ateurs durant leur s\u00e9jour au Maroc, en s&rsquo;assurant que ces contenus captivent et atteignent une audience \u00e9tendue, sp\u00e9cialement la Gen Z. Le partenariat avec TikTok permettra de b\u00e9n\u00e9ficier de ses algorithmes avanc\u00e9s et de ses formats engageants pour promouvoir les vid\u00e9os \u00e0 un public plus large et pertinent.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette campagne de l\u2019ONMT va permettre de g\u00e9n\u00e9rer <strong>plus de 28 millions de vues<\/strong> \u00e0 l\u2019international sur diverses plateformes sociales, augmentant significativement la visibilit\u00e9 du Maroc aupr\u00e8s de la Gen Z. Selon une \u00e9tude initi\u00e9e par l\u2019ONMT, 40% des 18-34 ans affirment avoir d\u00e9j\u00e0 r\u00e9serv\u00e9 un voyage ou une activit\u00e9 touristique apr\u00e8s avoir \u00e9t\u00e9 inspir\u00e9s par des contenus sur les r\u00e9seaux sociaux.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Afin de partager avec les professionnels du tourisme marocains les secrets d\u2019une utilisation r\u00e9ussie de TikTok, une \u201cMasterclass\u201d a \u00e9t\u00e9 organis\u00e9e le jeudi 2 mai dans la Trend House o\u00f9 les responsables de TikTok et les cr\u00e9ateurs de contenus ont pr\u00e9sent\u00e9 les diff\u00e9rentes tendances digitales du moment.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.mediaplateforme.com\/fr\/lonmt-met-rabat-ville-lumiere-dans-les-starting-blocks-des-tour-operateurs-francais\/\">L\u2019ONMT<\/a> et les professionnels du tourisme marocain se mettent ainsi dans l\u2019air du temps, l\u2019air des trends TikTok qui cartonnent en ce moment sur les r\u00e9seaux sociaux et qui feront du Maroc un hashtag de plus en plus tendance.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Office National Marocain du Tourisme innove en imaginant une op\u00e9ration in\u00e9dite\u00a0: une \u00abtrend house\u00bb o\u00f9<\/p>\n","protected":false},"author":1,"featured_media":5328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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