{"id":4560,"date":"2023-11-18T12:10:39","date_gmt":"2023-11-18T11:10:39","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=4560"},"modified":"2023-11-18T12:10:39","modified_gmt":"2023-11-18T11:10:39","slug":"lonmt-sallie-au-geant-netflix-pour-promouvoir-le-golf-au-maroc","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/lonmt-sallie-au-geant-netflix-pour-promouvoir-le-golf-au-maroc\/","title":{"rendered":"L\u2019ONMT s\u2019allie au g\u00e9ant Netflix pour promouvoir le golf au Maroc"},"content":{"rendered":"<p>L\u2019Office National Marocain du tourisme s\u2019est alli\u00e9 au g\u00e9ant Netflix, l\u2019une des plus grandes plateformes mondiales dans le domaine du divertissement et des industries cr\u00e9atives. Ce partenariat, le premier de son genre, vise \u00e0\u00a0installer la marque \u00abMaroc, Terre de Lumi\u00e8re\u00bb\u00a0\u00e0 l\u2019\u00e9chelle internationale sur le segment golf en b\u00e9n\u00e9ficiant de la force du leader mondial Netflix. Cette action entre dans le cadre du partenariat strat\u00e9gique de l\u2019Office National Marocain du Tourisme avec la F\u00e9d\u00e9ration Royale Marocaine de Golf pour faire du Maroc une v\u00e9ritable destination touristique golfique.<\/p>\n<p>&nbsp;<\/p>\n<p>Ce partenariat strat\u00e9gique comprend plusieurs actions, dont une premi\u00e8re collaboration \u00e0 travers l\u2019int\u00e9gration de la marque Maroc dans la prestigieuse Netflix Cup qui a eu lieu\u00a0ce 14 et 15 novembre 2023. Il s\u2019agit du tout premier\u00a0live\u00a0sporting\u00a0event\u00a0de Netflix, o\u00f9 les pilotes de\u00a0Formule 1 jouent avec des golfeurs du PGA tour. Lors de cette comp\u00e9tition qui s\u2019est d\u00e9roul\u00e9e sur le parcours \u00ab The Wynn Golf Club, Las Vegas \u00bb, les ic\u00f4nes sportives ont form\u00e9 des duos Driver F1\/Golfer PGA\u00a0de 6 \u00e9quipes, pour\u00a0d\u00e9terminer\u00a0le duo gagnant lors du Kick Off de l\u2019\u00e9v\u00e8nement le plus attendu de la saison\u00a0\u00ab The F1 Las Vegas Grand prix \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Le Maroc est la destination officielle de ce grand \u00e9v\u00e9nement \u00abThe\u00a0Official Destination\u00bb, ce qui lui conf\u00e8re une pr\u00e9sence sur la communication mise en place par les organisateurs, avec notamment un placement de la marque \u00abMaroc\u00bb &amp; \u00abVisit Morocco\u00bb sur le parcours de golf.<\/p>\n<p>&nbsp;<\/p>\n<p>Netflix a mis les moyens n\u00e9cessaires pour une communication et une audience maximale, avec plus de 247 millions d\u2019abonn\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>Outre ce premier partenariat \u00e0 fort impact, <a href=\"https:\/\/www.mediaplateforme.com\/fr\/lonmt-ramene-les-plus-grands-tour-operateurs-francais-au-maroc\/\">l\u2019ONMT<\/a> a pr\u00e9vu un plan de communication annuel sur la nouvelle offre \u00ab\u00a0Netflix Ad-Supported\u00bb, visant \u00e0 assurer une pr\u00e9sence continue de la destination Maroc et ses multiples marques.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A travers ce partenariat unique, l\u2019ONMT poursuit le d\u00e9ploiement innovant de son plan d\u2019action \u00abLight in Action\u00bb, en offrant \u00e0 la destination Maroc des opportunit\u00e9s exceptionnelles touchant des millions de personnes \u00e0 travers le monde.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Office National Marocain du tourisme s\u2019est alli\u00e9 au g\u00e9ant Netflix, l\u2019une des plus grandes plateformes<\/p>\n","protected":false},"author":1,"featured_media":4561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[1071,1480],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-loffice-national-marocain-du-tourisme","tag-netflix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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