{"id":4392,"date":"2023-10-26T15:29:58","date_gmt":"2023-10-26T14:29:58","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=4392"},"modified":"2023-10-26T15:29:58","modified_gmt":"2023-10-26T14:29:58","slug":"lonmt-et-la-cnt-a-la-conquete-du-marche-canadien","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/lonmt-et-la-cnt-a-la-conquete-du-marche-canadien\/","title":{"rendered":"L\u2019ONMT  et la CNT  \u00e0 la conqu\u00eate du march\u00e9 canadien"},"content":{"rendered":"<p>-Ouverture prochaine d\u2019un bureau ONMT \u00e0 Montr\u00e9al<\/p>\n<p>-Lancement d\u2019une ligne directe Montr\u00e9al-Marrakech, premi\u00e8re liaison point-\u00e0-point sur Marrakech depuis l\u2019Am\u00e9rique du Nord<\/p>\n<p>-Une augmentation de capacit\u00e9 de 23% est pr\u00e9vue pour l\u2019hiver prochain<\/p>\n<p>Pour l\u2019Office National Marocain du Tourisme, le Canada s\u2019impose comme un march\u00e9 de plus en plus important. L\u2019ONMT et Air Transat ont donc sign\u00e9, aujourd\u2019hui mercredi 25 octobre 2023, un accord de partenariat strat\u00e9gique dont la premi\u00e8re mesure op\u00e9rationnelle est l\u2019ouverture d\u2019une ligne Montr\u00e9al Marrakech qui sera op\u00e9rationnelle \u00e0 partir de juin 2024.<\/p>\n<p>En marge de l\u2019accord sign\u00e9 au si\u00e8ge d\u2019Air Transat, un side-event a \u00e9t\u00e9 organis\u00e9 par l\u2019ONMT en direction des TO et agents de voyage canadiens et des m\u00e9dias. Pour l\u2019occasion Hamid Bentahar, Pr\u00e9sident de la Conf\u00e9d\u00e9ration Nationale du Tourisme, Lahcen Zelmat, Pr\u00e9sident de la F\u00e9d\u00e9ration Nationale de l\u2019Industrie Hoteli\u00e8re et Imane Rmili, Pre\u0301sidente de la F\u00e9d\u00e9ration Nationale des restaurateurs touristiques \u00e9taient aux cot\u00e9s de Adel El Fakir et des \u00e9quipes de l\u2019ONMT \u00e0 Montr\u00e9al pour marquer l\u2019\u00e9v\u00e8nement.<\/p>\n<p>Deuxi\u00e8me compagnie nord-am\u00e9ricaine, apr\u00e8s AirCanada, \u00e0 op\u00e9rer sur le Maroc, Air Transat devient la seule compagnie a\u00e9rienne en Am\u00e9rique du Nord \u00e0 offrir des vols directs vers Marrakech \u00e0 raison de deux fois par semaine en \u00e9t\u00e9, soit les mercredis et samedis de juin \u00e0 octobre et une fois par semaine en hiver, les samedis de novembre \u00e0 avril. Elle vient \u00e9galement enrichir l\u2019offre existante sur le Maroc, \u00e0 savoir la ligne historique Casablanca \u2013 Montr\u00e9al op\u00e9r\u00e9e par la Royal Air Maroc, route strat\u00e9gique pour la compagnie de l\u2019alliance Oneworld.<\/p>\n<p>Cette ligne Montr\u00e9al-Marrakech est aussi la premi\u00e8re liaison point-\u00e0-point sur Marrakech depuis l\u2019Am\u00e9rique du Nord en dehors du hub de Casablanca. Elle ouvrira aux voyageurs un large champ de possibilit\u00e9 avec un acc\u00e8s vers les stations baln\u00e9aires d\u2019Essaouira, Taghazout et Agadir, mais aussi vers les destinations de montagne et d\u2019\u00e9cotourisme (Azilal, B\u00e9ni Mellal\u2026), du Sud (Ouarzazate, Zagora et Merzouga), et m\u00eame les destinations city break et culturelles du Nord (Casablanca, Rabat, Mekn\u00e8s et F\u00e8s).<\/p>\n<p>A noter que Marrakech repr\u00e9sente 24% des arriv\u00e9es de touristes canadiens au Maroc, un taux qui pourrait atteindre 40% en s\u2019imposant comme principale ville de d\u00e9part dans le cadre de circuits ou de voyages combin\u00e9s.<\/p>\n<p>Au cours des 10 derni\u00e8res ann\u00e9es, la capacit\u00e9 si\u00e8ges du Canada vers le Maroc a augment\u00e9 de 87%, en passant de 87.000 \u00e0 164.000 si\u00e8ges par an. De janvier \u00e0 septembre 2023, les arriv\u00e9es se sont \u00e9lev\u00e9es \u00e0 82.590 personnes avec une augmentation de capacit\u00e9 de 23% est pr\u00e9vue pour l\u2019hiver prochain.<\/p>\n<p>Afin d\u2019optimiser les potentialit\u00e9s de ce march\u00e9 porteur, l\u2019ONMT ouvrira un bureau de repr\u00e9sentation \u00e0 Montr\u00e9al d\u00e8s 2024. Cette pr\u00e9sence effective sur le terrain au plus pr\u00e8s des prescipteurs de voyage et des compagnies a\u00e9riennes canadiens permettra de renforcer la strat\u00e9gie commerciale de l\u2019Office dans la continuit\u00e9 du d\u00e9ploiement de son plan d\u2019action \u00abLight in action\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>-Ouverture prochaine d\u2019un bureau ONMT \u00e0 Montr\u00e9al -Lancement d\u2019une ligne directe Montr\u00e9al-Marrakech, premi\u00e8re liaison point-\u00e0-point<\/p>\n","protected":false},"author":1,"featured_media":4393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[1009,187],"class_list":["post-4392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-canada","tag-lonmt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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