{"id":3415,"date":"2023-06-20T20:20:26","date_gmt":"2023-06-20T19:20:26","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=3415"},"modified":"2023-06-20T20:20:26","modified_gmt":"2023-06-20T19:20:26","slug":"lonmt-tient-son-ca-sous-le-signe-du-dynamisme","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/lonmt-tient-son-ca-sous-le-signe-du-dynamisme\/","title":{"rendered":"L\u2019ONMT tient son CA sous le signe du dynamisme"},"content":{"rendered":"

Le Conseil d\u2019administration de l\u2019Office National Marocain du Tourisme<\/a> (ONMT) s\u2019est r\u00e9uni sous la pr\u00e9sidence de Fatim-Zahra Ammor, ministre du Tourisme, de l\u2019Artisanat et de l\u2019Economie Sociale et solidaire<\/strong>. Il en ressort des performances exceptionnelles pour l\u2019ann\u00e9e 2022 et le premier semestre 2023, qui a connu un v\u00e9ritable \u00e9lan de dynamisme.
\nLe Maroc vit un momentum particuli\u00e8rement propice, notamment gr\u00e2ce \u00e0 la prestation des Lions de l\u2019Atlas ayant eu un impact majeur sur l\u2019image du Maroc et la consid\u00e9ration de la destination. L\u2019objectif de hisser la Marque Maroc dans le Top 10 des destinations les plus admir\u00e9es au monde est plus que jamais atteignable. Pour relever ce d\u00e9fi, l\u2019Office poursuit le d\u00e9ploiement d\u2019un plan d\u2019action visant un taux de progression de 13% par an d\u2019ici 2026.<\/p>\n

\u00ab Il ne fait aucun doute que 2022 restera dans les annales de notre industrie sous le triple signe de la r\u00e9silience, de la relance et de l\u2019ambition renouvel\u00e9e. Gr\u00e2ce \u00e0 son approche innovante et offensive, le Maroc s\u2019est plac\u00e9 parmi les destinations leaders, portant un message exp\u00e9rientiel puissant, \u00e0 la fois contemporain dans sa cr\u00e9ativit\u00e9 et authentique dans ses valeurs<\/em><\/strong> \u00bb, a soulign\u00e9 Fatim-Zahra Ammor, ministre du Tourisme, de l\u2019Artisanat et de l\u2019Economie Sociale et solidaire.<\/p>\n

La capacit\u00e9 de renouvellement de la destination a port\u00e9 ses fruits. Gr\u00e2ce \u00e0 cette mont\u00e9e en puissance de la Marque Maroc, l\u2019ONMT a d\u00e9marr\u00e9 l\u2019ann\u00e9e 2023 sous de bons auspices, port\u00e9e par le plan d\u2019action \u00ab Light In Action \u00bb align\u00e9 sur la Feuille de Route du minist\u00e8re du Tourisme, visant les 17,5 millions de touristes \u00e0 l\u2019horizon 2026.<\/p>\n

L\u2019ann\u00e9e en cours verra le renforcement de la campagne \u00ab\u00a0Maroc, Terre de Lumi\u00e8re \u00bb \u00e0 travers une segmentation des march\u00e9s et des approches sp\u00e9cifiques selon leur degr\u00e9 de maturit\u00e9. La marque Pays continuera \u00e0 \u00eatre aliment\u00e9e par le bouquet des marques de destinations locales et des marques exp\u00e9rientielles th\u00e9matiques.<\/p>\n

Dans cette strat\u00e9gie, le volet a\u00e9rien est toujours au premier rang des priorit\u00e9s de l\u2019ONMT. Les capacit\u00e9s a\u00e9riennes devraient cro\u00eetre consid\u00e9rablement avec un objectif de 8,2 millions de si\u00e8ges, soit 3,9 millions voyageurs potentiels suppl\u00e9mentaires. Les partenariats \u00e9tablis avec les compagnies a\u00e9riennes permettent d\u00e9j\u00e0 de multiplier les ouvertures. Pour l\u2019\u00e9t\u00e9 2023, 33 nouvelles lignes sont programm\u00e9es par une dizaine de compagnies a\u00e9riennes, connectant huit destinations marocaines \u00e0 neuf march\u00e9s europ\u00e9ens.<\/p>\n

Le tourisme interne est \u00e9galement au c\u0153ur des priorit\u00e9s de l\u2019ONMT, activ\u00e9 sous la marque \u00ab\u00a0Ntla9awfbladna\u00a0\u00bb qui poursuit ses efforts pour mieux marketer les atouts de la destination aupr\u00e8s des cibles nationales et Marocains r\u00e9sidents \u00e0 l\u2019\u00e9tranger.<\/p>\n

L\u2019ONMT se projette d\u00e9sormais vers l\u2019avenir en capitalisant sur les acquis. \u00ab\u00a0Light in Action\u00a0\u00bb est plus que jamais le leitmotiv\u00a0de l\u2019ensemble des \u00e9quipes de l\u2019Office aussi bien au Maroc qu\u2019\u00e0 l\u2019\u00e9tranger.<\/p>\n

A l\u2019issue du Conseil d\u2019Administration, le rapport d\u2019activit\u00e9 ainsi que le bilan financier de l\u2019Office pour l\u2019exercice r\u00e9alis\u00e9 ont \u00e9t\u00e9 approuv\u00e9s par les administrateurs, de m\u00eame que les diff\u00e9rents axes de la strat\u00e9gie de l\u2019ONMT pour l\u2019ann\u00e9e en cours.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Conseil d\u2019administration de l\u2019Office National Marocain du Tourisme (ONMT) s\u2019est r\u00e9uni sous la pr\u00e9sidence<\/p>\n","protected":false},"author":1,"featured_media":3416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[1072,1071,48],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-fatim-zahra-ammor","tag-loffice-national-marocain-du-tourisme","tag-onmt"],"acf":[],"yoast_head":"\nL\u2019ONMT tient son CA sous le signe du dynamisme - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"Le Conseil d\u2019administration de l\u2019Office National Marocain du Tourisme (ONMT) s\u2019est r\u00e9uni sous la pr\u00e9sidence de Fatim-Zahra Ammor,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/lonmt-tient-son-ca-sous-le-signe-du-dynamisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019ONMT tient son CA sous le signe du dynamisme - 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