{"id":3284,"date":"2023-06-12T15:54:44","date_gmt":"2023-06-12T14:54:44","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=3284"},"modified":"2023-06-12T15:54:44","modified_gmt":"2023-06-12T14:54:44","slug":"mohammed-lacham-succede-a-mohsine-lazrak-a-la-tete-de-lapic","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/mohammed-lacham-succede-a-mohsine-lazrak-a-la-tete-de-lapic\/","title":{"rendered":"Mohammed LACHAM succ\u00e8de \u00c0 Mohsine LAZRAK \u00e0 la t\u00eate de l&rsquo;APIC"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>R\u00e9unis le mardi 6 juin \u00e0 Casablanca en Assembl\u00e9e G\u00e9n\u00e9rale Elective, les membres de l\u2019association professionnelle des industries <a href=\"https:\/\/www.mediaplateforme.com\/fr\/super-cerame-et-sika-maroc-lancent-la-2eme-edition-du-master-zlayji\/\">c\u00e9ramique<\/a> (l&rsquo;APIC) ont \u00e9lu \u00e0 l\u2019unanimit\u00e9 Mohammed LACHAM en tant que Pr\u00e9sident.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">l\u2019APIC a \u00e9t\u00e9 cr\u00e9\u00e9e en 1980 et regroupe 11 soci\u00e9t\u00e9s industrielles op\u00e9rant dans le secteur de fabrication de carreaux en c\u00e9ramique et de sanitaire. Un secteur qui emploie directement plus de 6.000 personnes et r\u00e9alise plus de 3,5 milliards de dirhams de chiffre d\u2019affaires pour un investissement de 200 millions de dirhams chaque ann\u00e9e.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u00a0\u00ab\u00a0Il est essentiel\u00a0de construire des bases fortes pour une industrie efficace, profitable et durable afin de proposer au client marocain un produit de qualit\u00e9 qui r\u00e9pond aux normes internationales et ainsi faire face au march\u00e9 de l\u2019import qui aujourd\u2019hui repr\u00e9sente une menace\u00a0\u00bb. D\u00e9clare Mohammed LACHAM. Pour cela, il entend s\u2019appuyer sur le soutien et l\u2019engagement sans faille de l\u2019ensemble des producteurs et du Minist\u00e8re de tutelle qui joue aujourd\u2019hui un r\u00f4le majeur dans la promotion du \u00ab\u00a0Made in Morocco\u00a0\u00bb.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Ing\u00e9nieur de formation, Mohammed LACHAM a occup\u00e9 le poste de Directeur G\u00e9n\u00e9ral de la soci\u00e9t\u00e9 Afrique C\u00e2bles, filiale d\u2019Ynna Holding, sp\u00e9cialis\u00e9e dans la production des batteries de la marque \u00ab\u00a0Electra\u00a0\u00bb. Gr\u00e2ce \u00e0 son travail acharn\u00e9, la soci\u00e9t\u00e9 est devenue leader sur le march\u00e9 marocain. Il a \u00e9t\u00e9 nomm\u00e9 aussit\u00f4t \u00e0 l\u2019unanimit\u00e9, par les experts nationaux de l\u2019industrie et la construction automobile, \u00e0 la t\u00eate de l\u2019AMICA. Sa vision strat\u00e9gique globale, et son leadership lui ont valu sa nomination en tant que Directeur G\u00e9n\u00e9ral de Super C\u00e9rame en 2020 par les actionnaires de Ynna Holding.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">A l\u2019issue de l\u2019assembl\u00e9e, l\u2019ensemble des membres de l\u2019APIC ont rendu hommage au pr\u00e9sident sortant, Mohsine LAZRAK pour ses efforts et pour son implication durant ses mandats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9unis le mardi 6 juin \u00e0 Casablanca en Assembl\u00e9e G\u00e9n\u00e9rale Elective, les membres de l\u2019association<\/p>\n","protected":false},"author":1,"featured_media":3285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[1014],"class_list":["post-3284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-apic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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