{"id":2541,"date":"2023-04-05T15:22:00","date_gmt":"2023-04-05T15:22:00","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=2541"},"modified":"2023-04-05T15:22:00","modified_gmt":"2023-04-05T15:22:00","slug":"light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/","title":{"rendered":"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action   2023-2026 de l\u2019ONMT"},"content":{"rendered":"<p>L\u2019Office <a href=\"https:\/\/www.mediaplateforme.com\/fr\/lonmt-passe-a-la-vitesse-superieure-sur-agadir-avec-3-partenaires-allemands-majeurs\/\">national marocain du tourisme<\/a> (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour la p\u00e9riode 2023-2026 dans le cadre d\u2019une nouvelle \u00e9dition des \u00ab Tourism Marketing Days \u00bb,\u00a0Ce nouveau plan d\u2019action de l\u2019ONMT, nomm\u00e9 \u00abLight In Action\u00bb s\u2019inscrit dans le cadre de la nouvelle feuille de route du secteur act\u00e9 le 17 mars dernier par la ministre du tourisme, de l\u2019Artisanat et de l\u2019Economie Sociale et le pr\u00e9sident de la CNT en pr\u00e9sence du Chef du Gouvernement.<\/p>\n<p>L\u2019ONMT ambitionne ainsi de contribuer \u00e0 la strat\u00e9gie du minist\u00e8re de tutelle visant \u00e0 atteindre 17,5 millions d\u2019arriv\u00e9es touristiques d\u2019ici trois ans et d\u2019int\u00e9grer du Maroc dans le top 10 des destinations touristiques les plus appr\u00e9ci\u00e9s au monde \u00e0 horizon 2026.<\/p>\n<p>Pour cela, le plan d\u2019action de l\u2019Office repose sur quatre piliers\u00a0: le marketing, le digital, l\u2019a\u00e9rien et la distribution.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour Adel El Fakir, DG de l\u2019ONMT, \u00ab<em> <strong>Light In Action se veut un plan d\u2019action ambitieux, en parfaite harmonie avec la nouvelle feuille de route du secteur du tourisme. En concertation avec les professionnels, nos leviers d\u2019actions vont \u00eatre le marketing, le all in digital, l\u2019a\u00e9rien X2 et la conqu\u00eate des march\u00e9s. Nos ambitions sont grandes mais nous savons o\u00f9 nous voulons aller et nous avons d\u00e9j\u00e0 mis en place les jalons\u00bb. <\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019ensemble du microcosme touristique marocain a tenu \u00e0 \u00eatre pr\u00e9sent pour cet \u00e9v\u00e8nement qui a connu une surprise de taille, \u00e0 savoir la pr\u00e9sence et l\u2019intervention d\u2019Eddie Wilson, PDG de la compagnie a\u00e9rienne Ryanair. Eddie Wilson a r\u00e9v\u00e9l\u00e9 les ambitions de la compagnie a\u00e9rienne au Maroc, son plan d\u2019action pour ce march\u00e9 et les opportunit\u00e9s offertes par la destination Maroc.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour la mise en \u0153uvre de sa nouvelle strat\u00e9gie, l\u2019ONMT a d\u00e9fini les actions prioritaires. Pour le volet marketing, l\u2019accent sera mis sur l\u2019amplification de l\u2019impact de la campagne \u00ab Maroc, Terre de Lumi\u00e8re\u00bb, la diversification des actions de co-branding et la valorisation des diff\u00e9rentes destinations et fili\u00e8res sur les march\u00e9s domestiques et \u00e9trangers. S\u2019agissant du digital, une m\u00e9diath\u00e8que riche en images et vid\u00e9os sera mis \u00e0 disposition des op\u00e9rateurs touristiques marocains, en plus du lancement de la nouvelle version du portail\u00a0<a href=\"http:\/\/visitmorocco.com\/\">visitmorocco.com<\/a> et le renforcement du volet r\u00e9seaux sociaux \u00e0 travers notamment les collaborations avec les cr\u00e9ateurs de contenu. Concernant la distribution, il s\u2019agira d\u2019entamer un doublement du volume de la programmation des Tour-op\u00e9rateurs classiques et des agences de voyage en ligne, ainsi que du d\u00e9marchage et l\u2019activation de nouveaux partenaires commerciaux. Fer de lance de la nouvelle strat\u00e9gie, l\u2019a\u00e9rien sera boost\u00e9 par l\u2019ouverture sur de nouveaux march\u00e9s gr\u00e2ce \u00e0 la force de frappe du duo ONMT-RAM. Le r\u00e9seau point \u00e0 point sera doubl\u00e9 au d\u00e9part des bassins \u00e9metteurs \u00e0 fort potentiel, sans oublier le r\u00e9seau domestique qui sera \u00e9galement renforc\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour r\u00e9ussir le d\u00e9ploiement de ce plan d\u2019action, l\u2019ONMT a pens\u00e9 une gouvernance publique-priv\u00e9e. Trois \u00abWar Rooms\u00bb ont ainsi \u00e9t\u00e9 lanc\u00e9s par l\u2019ONMT et la CNT dont la mission est de d\u00e9battre et d\u2019agir sur les piliers marketing et digital, distribution et a\u00e9rien. Des \u00abAdvisory board\u00bb seront \u00e9galement lanc\u00e9s au niveau des march\u00e9s cibles, afin d\u2019assurer une pr\u00e9sence, un suivi et des synergies avec les grands op\u00e9rateurs et les distributeurs de ces march\u00e9s strat\u00e9giques pour la destination Maroc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>L\u2019ONMT passe ainsi \u00e0 la vitesse sup\u00e9rieure en actant les diff\u00e9rentes \u00e9tapes de son plan d\u2019action. \u00ab\u00a0Light in Action\u00a0\u00bb est ainsi lanc\u00e9\u00a0!\u00a0 <\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4<\/p>\n","protected":false},"author":1,"featured_media":2542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,3],"tags":[48],"class_list":["post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-nouvelles-selectionnees","tag-onmt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action  2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action  2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR\" \/>\n<meta property=\"og:description\" content=\"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/\" \/>\n<meta property=\"og:site_name\" content=\"MEDIA PLATEFORME | FR\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T15:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplateforme.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/04\/AIT_0115-Copy-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mediaplateforme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mediaplateforme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/\",\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/\",\"name\":\"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action 2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#website\"},\"datePublished\":\"2023-04-05T15:22:00+00:00\",\"dateModified\":\"2023-04-05T15:22:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a\"},\"description\":\"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\/\/www.mediaplateforme.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action 2023-2026 de l\u2019ONMT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#website\",\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/\",\"name\":\"MEDIA PLATEFORME | FR\",\"description\":\"Mediaplateforme sp\u00e9cialis\u00e9 dans la communication institutions publiques et des entreprises\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaplateforme.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a\",\"name\":\"Mediaplateforme\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g\",\"caption\":\"Mediaplateforme\"},\"sameAs\":[\"https:\/\/www.mediaplateforme.com\"],\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/author\/mohamedladib\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action  2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR","description":"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action  2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR","og_description":"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour","og_url":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/","og_site_name":"MEDIA PLATEFORME | FR","article_published_time":"2023-04-05T15:22:00+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.mediaplateforme.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/04\/AIT_0115-Copy-scaled.jpg","type":"image\/jpeg"}],"author":"Mediaplateforme","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Mediaplateforme","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/","url":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/","name":"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action 2023-2026 de l\u2019ONMT - MEDIA PLATEFORME | FR","isPartOf":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/#website"},"datePublished":"2023-04-05T15:22:00+00:00","dateModified":"2023-04-05T15:22:00+00:00","author":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a"},"description":"L\u2019Office national marocain du tourisme (ONMT) a pr\u00e9sent\u00e9 aux professionnels du tourisme, ce mardi 4 avril \u00e0 Rabat, son plan d\u2019action pour","breadcrumb":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaplateforme.com\/fr\/light-in-action-lambitieux-plan-daction-2023-2026-de-lonmt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/www.mediaplateforme.com\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00abLight In Action\u00bb, l\u2018ambitieux plan d\u2019action 2023-2026 de l\u2019ONMT"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaplateforme.com\/fr\/#website","url":"https:\/\/www.mediaplateforme.com\/fr\/","name":"MEDIA PLATEFORME | FR","description":"Mediaplateforme sp\u00e9cialis\u00e9 dans la communication institutions publiques et des entreprises","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaplateforme.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a","name":"Mediaplateforme","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g","caption":"Mediaplateforme"},"sameAs":["https:\/\/www.mediaplateforme.com"],"url":"https:\/\/www.mediaplateforme.com\/fr\/author\/mohamedladib\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/2541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/comments?post=2541"}],"version-history":[{"count":1,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/2541\/revisions"}],"predecessor-version":[{"id":2543,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/2541\/revisions\/2543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/media\/2542"}],"wp:attachment":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/categories?post=2541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/tags?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}