{"id":1988,"date":"2022-12-28T12:24:30","date_gmt":"2022-12-28T11:24:30","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=1988"},"modified":"2022-12-28T12:24:30","modified_gmt":"2022-12-28T11:24:30","slug":"afrowave-lintelligence-artificielle-au-service-des-rp-au-maroc","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/afrowave-lintelligence-artificielle-au-service-des-rp-au-maroc\/","title":{"rendered":"Afrowave : l\u2019intelligence artificielle au service des RP au Maroc"},"content":{"rendered":"<h4 style=\"font-weight: 400;\">Face \u00e0 l\u2019\u00e9volution constante des m\u00e9dias, \u00e0 la d\u00e9multiplication des sources de contenus, au d\u00e9fi de l\u2019imm\u00e9diatet\u00e9, \u00e0 la rapidit\u00e9 de diffusion de l\u2019information ou encore \u00e0 la disparition de nombreux m\u00e9dias, le m\u00e9tier des RP se voit expos\u00e9 \u00e0 de nouveaux enjeux.<\/h4>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">C\u2019est dans ce contexte que l\u2019agence AFROWAVE, sp\u00e9cialis\u00e9e en communication digitale, vient de mettre sur le march\u00e9 une nouvelle solution \u00e9conomique bas\u00e9e sur l\u2019intelligence artificielle, une premi\u00e8re au Maroc, qui permet d\u2019am\u00e9liorer le ciblage des m\u00e9dias partout dans le monde et de cr\u00e9er une parfaite ad\u00e9quation entre le contenu et les sp\u00e9cialit\u00e9s des journalistes.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u00ab\u00a0L\u2019explosion du digital ces derni\u00e8res ann\u00e9es a mis fin aux pratiques traditionnelles en mati\u00e8re de RP. Aujourd\u2019hui, avec l\u2019abondance de la data, l\u2019enjeu du communicant n\u2019est donc plus de collecter l\u2019information mais de savoir l\u2019analyser et de lui donner du sens. En automatisant le processus du ciblage, l\u2019attach\u00e9 de presse peut alors passer plus de temps \u00e0 travailler son contenu et \u00e0 entretenir ses relations avec les journalistes\u00a0\u00bb, a d\u00e9clar\u00e9 Soufiane El Hamdaoui, directeur g\u00e9n\u00e9ral de AFROWAVE.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u00ab\u00a0Gr\u00e2ce \u00e0 un syst\u00e8me innovant, cr\u00e9\u00e9 par des experts cosmopolites, nous disposons d\u2019un vaste r\u00e9seau m\u00e9diatique en Afrique, dans les pays du Golfe et dans la r\u00e9gion Mena. En Afrique, par exemple, nous avons une base de donn\u00e9es active de plus de 400 agences de presse, couvrant 54 pays, dont le Maroc\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">En outre, l\u2019agence AFROWAVE\u00a0fait partie d\u2019un \u00e9cosyst\u00e8me international qui vise \u00e0 r\u00e9inventer les m\u00e9tiers de la communication, principalement les relations presse qui ont rest\u00e9es cantonn\u00e9es \u00e0 des pratiques traditionnelles. Aujourd\u2019hui, l\u2019algorithme est capable de proposer une liste cibl\u00e9e de journalistes potentiellement int\u00e9ress\u00e9s par le contenu, ce qui signifie moins de temps perdu \u00e0 cr\u00e9er des fichiers presse, c\u2019est tout simplement plus de temps pour l\u2019\u00e9change avec le journaliste sur des sujets qui l\u2019int\u00e9ressent vraiment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 l\u2019\u00e9volution constante des m\u00e9dias, \u00e0 la d\u00e9multiplication des sources de contenus, au d\u00e9fi<\/p>\n","protected":false},"author":1,"featured_media":1989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-nouvelles-selectionnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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