{"id":1568,"date":"2022-11-07T14:56:56","date_gmt":"2022-11-07T13:56:56","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=1568"},"modified":"2022-11-07T14:56:56","modified_gmt":"2022-11-07T13:56:56","slug":"alsa-recompensee-pour-sa-campagne-bkoul-houria","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/","title":{"rendered":"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb"},"content":{"rendered":"<p>Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les st\u00e9r\u00e9otypes f\u00e9minins de la publicit\u00e9. Une cons\u00e9cration qui confirme l\u2019engagement de Alsa en faveur de l\u2019\u00e9galit\u00e9 et de la diversit\u00e9.<\/p>\n<p>La quatri\u00e8me \u00e9dition du Troph\u00e9e \u201cTilila\u201d s\u2019est cl\u00f4tur\u00e9e le 13 octobre dernier avec une c\u00e9r\u00e9monie de remise des prix aux entreprises laur\u00e9ates. A l\u2019issue de cette \u00e9dition, Alsa a remport\u00e9 le prix \u201cCoup de Coeur\u201d pour sa campagne \u201cBkoul Houria\u201d (en toute libert\u00e9). L\u2019entreprise s\u2019est dit fi\u00e8re de contribuer \u00e0 la sensibilisation \u00e0 la diversit\u00e9 et \u00e0 l&rsquo;\u00e9galit\u00e9, en valorisant le r\u00f4le des femmes dans la soci\u00e9t\u00e9 mais surtout leur offrir un transport en bus moderne et s\u00e9curis\u00e9.<\/p>\n<h4><strong>Contribuer \u00e0 la r\u00e9appropriation des femmes de l\u2019espace public <\/strong><\/h4>\n<p>En effet, la campagne Bkoul Houria a montr\u00e9 le bus comme moyen de transport moderne et s\u00e9curis\u00e9, convenable pour les hommes et les femmes dans leur diversit\u00e9. Faisant de l\u2019\u00e9galit\u00e9 et la diversit\u00e9 des piliers de sa philosophie, Alsa multiplie les initiatives pour une plus grande appropriation des femmes de l\u2019espace public. A titre d\u2019exemples, Alsa a conclu en 2015 un partenariat strat\u00e9gique avec ONU Femmes consolidant son engagement en faveur de s\u00e9curit\u00e9 des femmes. L\u2019entreprise met en \u0153uvre une politique RH qui encourage la diversit\u00e9 et l\u2019\u00e9galit\u00e9 en son sein, \u00e0 travers la mise en place d\u2019un comit\u00e9 Gender Diversity, d\u2019un dispositif de sponsors interne pour soutenir la promotion des femmes, et d\u2019une ligne \u00e9thique pour d\u00e9noncer tout acte jug\u00e9 discriminatoire.<\/p>\n<h4><strong>Bkoul Houria : une campagne qui incarne la vision de Alsa<\/strong><\/h4>\n<p>La campagne Bkoul Houria lanc\u00e9e en d\u00e9cembre 2021, avait pour but de consolider la proximit\u00e9 de l\u2019entreprise avec ses clientes et clients dans leur diversit\u00e9 et particularit\u00e9 mais surtout d&rsquo;\u0153uvrer en faveur de la libert\u00e9 des femmes. Bien plus qu\u2019une campagne, Bkoul Houria incarne la vision de Alsa et sa volont\u00e9 d\u2019offrir aux Casablancaises et Casablancais un transport public de qualit\u00e9 leur procurant plus de libert\u00e9.<\/p>\n<p>Par ailleurs, rappelons que le prix du jury du troph\u00e9e Tilila a \u00e9t\u00e9 attribu\u00e9 aux Forces arm\u00e9es royales ainsi qu\u2019\u00e0 l\u2019agence Boomerang Communication et le prix d\u2019honneur \u00e0 la Marocaine des jeux et de sports (MDJS). Quant au prix coup de c\u0153ur, il a \u00e9t\u00e9 remport\u00e9 par Casabus op\u00e9r\u00e9 par alsa et l\u2019agence Initiative Digital. Dix spots publicitaires \u00e9taient en lice pour remporter ce troph\u00e9e organis\u00e9 par la cha\u00eene de t\u00e9l\u00e9vision 2M. Le troph\u00e9e Tilila r\u00e9compense les campagnes de communication sensibles \u00e0 la question de l\u2019\u00e9galit\u00e9 femme-homme et qui font la promotion d&rsquo;une image positive et valorisante des femmes dans la publicit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[16],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-nouvelles-selectionnees","tag-casabus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR\" \/>\n<meta property=\"og:description\" content=\"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/\" \/>\n<meta property=\"og:site_name\" content=\"MEDIA PLATEFORME | FR\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T13:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplateforme.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/11\/Casabus-opere-par-alsa-Trophee-Tilila-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mediaplateforme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mediaplateforme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/\",\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/\",\"name\":\"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#website\"},\"datePublished\":\"2022-11-07T13:56:56+00:00\",\"dateModified\":\"2022-11-07T13:56:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a\"},\"description\":\"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\/\/www.mediaplateforme.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#website\",\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/\",\"name\":\"MEDIA PLATEFORME | FR\",\"description\":\"Mediaplateforme sp\u00e9cialis\u00e9 dans la communication institutions publiques et des entreprises\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaplateforme.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a\",\"name\":\"Mediaplateforme\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g\",\"caption\":\"Mediaplateforme\"},\"sameAs\":[\"https:\/\/www.mediaplateforme.com\"],\"url\":\"https:\/\/www.mediaplateforme.com\/fr\/author\/mohamedladib\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR","description":"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/","og_locale":"fr_FR","og_type":"article","og_title":"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR","og_description":"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les","og_url":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/","og_site_name":"MEDIA PLATEFORME | FR","article_published_time":"2022-11-07T13:56:56+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.mediaplateforme.com\/fr\/wp-content\/uploads\/sites\/5\/2022\/11\/Casabus-opere-par-alsa-Trophee-Tilila-1.jpeg","type":"image\/jpeg"}],"author":"Mediaplateforme","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Mediaplateforme","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/","url":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/","name":"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb - MEDIA PLATEFORME | FR","isPartOf":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/#website"},"datePublished":"2022-11-07T13:56:56+00:00","dateModified":"2022-11-07T13:56:56+00:00","author":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a"},"description":"Casabus op\u00e9r\u00e9 par alsa vient de remporter le prix \u201cCoup de Coeur\u201d de la quatri\u00e8me \u00e9dition du Troph\u00e9e \u2018\u2019Tilila\u2019\u2019 luttant contre les","breadcrumb":{"@id":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaplateforme.com\/fr\/alsa-recompensee-pour-sa-campagne-bkoul-houria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/www.mediaplateforme.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Alsa r\u00e9compens\u00e9e pour sa campagne \u00ab Bkoul Houria \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaplateforme.com\/fr\/#website","url":"https:\/\/www.mediaplateforme.com\/fr\/","name":"MEDIA PLATEFORME | FR","description":"Mediaplateforme sp\u00e9cialis\u00e9 dans la communication institutions publiques et des entreprises","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaplateforme.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/89833db382b5db2c76b094bc902aa12a","name":"Mediaplateforme","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaplateforme.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c9c02e8928cc65d54bf75157f7b3a2d06d7ad0494ca0951f679552ff03b34c1?s=96&d=mm&r=g","caption":"Mediaplateforme"},"sameAs":["https:\/\/www.mediaplateforme.com"],"url":"https:\/\/www.mediaplateforme.com\/fr\/author\/mohamedladib\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":1,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1570,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaplateforme.com\/fr\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}