{"id":136,"date":"2022-06-24T14:13:08","date_gmt":"2022-06-24T13:13:08","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=136"},"modified":"2022-06-24T14:13:08","modified_gmt":"2022-06-24T13:13:08","slug":"sao-paulo-etape-remarquee-du-light-tour-act-ii","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/sao-paulo-etape-remarquee-du-light-tour-act-ii\/","title":{"rendered":"Sao Paulo, \u00e9tape remarqu\u00e9e du \u201cLight Tour – Act II\u201d"},"content":{"rendered":"

L\u2019ONMT a conclu son \u201cLight Tour\u201d en se rendant \u00e0 Sao Paulo pour pr\u00e9senter la nouvelle campagne de communication internationale \u00abMaroc, Terre de lumi\u00e8re \u00bb. Apr\u00e8s des \u00e9tapes couronn\u00e9es de succ\u00e8s au Portugal puis en Espagne, l\u2019Office et ses partenaires de la CNT et des r\u00e9gions sont partis \u00e0 la rencontre du march\u00e9 br\u00e9silien afin de renforcer les parts de la Destination Maroc sur ce march\u00e9 tr\u00e8s prometteur.<\/p>\n

L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 rehauss\u00e9 par la pr\u00e9sence de Son Excellence M. Nabil Adghoghi, Ambassadeur du Royaume en R\u00e9publique f\u00e9d\u00e9rale du Br\u00e9sil. Les repr\u00e9sentants de la principale compagnie a\u00e9riennes br\u00e9siliennes LATAM, de la compagnie portugaise TAP, les plus importants Tour-op\u00e9rateurs du Br\u00e9sil ainsi que la presse \u00e9taient \u00e9galement au rendez-vous.<\/p>\n

Le march\u00e9 touristique br\u00e9silien repr\u00e9sente un potentiel de croissance important, gr\u00e2ce \u00e0 un bassin de consommateurs \u00e0 fort pouvoir d\u2019achat et \u00e0 une classe moyenne qui prend graduellement de l\u2019expansion. Durant les derni\u00e8res ann\u00e9es, le nombre de touristes br\u00e9siliens a doubl\u00e9 au Maroc passant d\u2019environ 25.000 visiteurs en 2015 \u00e0 plus de 50.000 en 2019 (ann\u00e9e de r\u00e9f\u00e9rence post-covid).<\/p>\n

Paris, Londres, New-York et maintenant Lisbonne, Madrid, Sao Paulo, le Light Tour s\u2019impose d\u00e9sormais comme un \u00e9v\u00e8nement \u00e0 part enti\u00e8re et un des outils fondamentaux de promotion de l\u2019ONMT gr\u00e2ce auquel, op\u00e9rateurs marocains et internationaux gardent un lien permanent pour booster la destination Maroc.<\/p>\n

Pleinement engag\u00e9s et mobilis\u00e9s pour la relance du tourisme, l\u2019ONMT et ses partenaires de la CNT et des r\u00e9gions continueront dans les prochaines semaines, l\u2019offensive sur d\u2019autres march\u00e9s strat\u00e9giques en vue d\u2019amplifier l\u2019impact de la nouvelle campagne de communication de la marque Maroc.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019ONMT a conclu son \u201cLight Tour\u201d en se rendant \u00e0 Sao Paulo pour pr\u00e9senter la<\/p>\n","protected":false},"author":1,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,3],"tags":[51,49,50,48],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-nouvelles-selectionnees","tag-cnt","tag-light-tour","tag-nabil-adghoghi","tag-onmt"],"acf":[],"yoast_head":"\nSao Paulo, \u00e9tape remarqu\u00e9e du \u201cLight Tour - Act II\u201d - MEDIA PLATEFORME | FR<\/title>\n<meta name=\"description\" content=\"L\u2019ONMT a conclu son \u201cLight Tour\u201d en se rendant \u00e0 Sao Paulo pour pr\u00e9senter la nouvelle campagne de communication internationale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplateforme.com\/fr\/sao-paulo-etape-remarquee-du-light-tour-act-ii\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sao Paulo, \u00e9tape remarqu\u00e9e du \u201cLight Tour - 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