{"id":1103,"date":"2022-09-26T17:43:56","date_gmt":"2022-09-26T16:43:56","guid":{"rendered":"https:\/\/www.mediaplateforme.com\/fr\/?p=1103"},"modified":"2022-09-26T17:43:56","modified_gmt":"2022-09-26T16:43:56","slug":"marjane-holding-encourage-la-culture-reaffirme-son-soutien-au-made-in-morocco","status":"publish","type":"post","link":"https:\/\/www.mediaplateforme.com\/fr\/marjane-holding-encourage-la-culture-reaffirme-son-soutien-au-made-in-morocco\/","title":{"rendered":"Marjane Holding encourage la culture, r\u00e9affirme son soutien au Made In Morocco"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>La cr\u00e9ation de pi\u00e8ces originales destin\u00e9es \u00e0 promouvoir le textile local, \u00e0 booster la signature de jeunes cr\u00e9ateurs marocains et le #dimamaghrib, c\u2019est l\u2019ambition que se fixe Marjane qui joint l\u2019utile au style et d\u00e9veloppe sa fibre Pop Art via trois collectors. \u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">#Dimamaghrib ou le hashtag le plus partag\u00e9 dans le Royaume a \u00e9t\u00e9 \u00e0 l\u2019origine d\u2019une id\u00e9e punchy lanc\u00e9e par le <a href=\"https:\/\/www.mediaplateforme.com\/fr\/signature-de-conventions-de-partenariat-pour-linsertion-socio-economique-des-personnes-en-situation-de-handicap-mental-dans-le-secteur-du-commerce-et-de-la-distribution\/\">groupe<\/a> Marjane. Couvrant divers objectifs, cette initiative a pour assise l\u2019accord de sourcing sign\u00e9 entre la Holding, le Minist\u00e8re du commerce et de l\u2019industrie, l\u2019AMITH et la Fenagri.<\/p>\n<p style=\"font-weight: 400;\">Engag\u00e9e \u00e0 mettre en avant la production textile nationale et le 100% made in Morocco, Marjane a trouv\u00e9 un moyen d\u2019interpeller ses clients \u00e0 travers certains de leurs codes de pr\u00e9dilection\u00a0: L\u2019amour du Maroc, le football et enfin la mode. L\u2019initiative vise \u00e9galement \u00e0 mettre en valeur l\u2019\u00e9cosyst\u00e8me du secteur textile marocain reconnu par les plus grandes marques de mode mondiales.<\/p>\n<p style=\"font-weight: 400;\">Trois jeunes talents, Ayoub Normal, Yassine Morabite et Kawtar Barraz se sont d\u00e9vou\u00e9s \u00e0 d\u00e9cliner le hashtag chacun \u00e0 sa mani\u00e8re. Ces designers plein de promesses, originaires d\u2019Agadir, Casablanca et Tanger, ont \u00e9t\u00e9 invit\u00e9s \u00e0 conceptualiser la devise au prisme de leurs univers respectifs. Cousus de r\u00e9f\u00e9rences \u00e0 la culture nationale, les motifs arborent en outre des couleurs \u00e9nergiques r\u00e9solument dans la tendance.<\/p>\n<p style=\"font-weight: 400;\">Marjane Holding qui se lance pour la premi\u00e8re fois dans la cr\u00e9ation de v\u00eatements pop art a veill\u00e9 \u00e0 encourager le projet en lui conf\u00e9rant des atouts cl\u00e9s\u00a0: l\u2019originalit\u00e9 des mod\u00e8les, le confort du textile et l\u2019accessibilit\u00e9 du prix.<\/p>\n<p style=\"font-weight: 400;\">Disponibles dans les 41 hypermarch\u00e9s du groupe sur l\u2019ensemble du Royaume, les t-shirts seront commercialis\u00e9s \u00e0 99Dhs pi\u00e8ce.<\/p>\n<p style=\"font-weight: 400;\">\u00ab\u00a0<em>Nous avons eu envie de cr\u00e9er un v\u00eatement empreint d\u2019un message qui parle \u00e0 notre fibre nationale, agr\u00e9able \u00e0 porter et abordable \u00e0 l\u2019achat. Les motifs sont intemporels, le tissu r\u00e9sistant. C\u2019est une production 100% marocaine. C\u2019est le genre d\u2019action qui nous parle en tant que collaborateurs de Marjane et citoyens marocains et que nous souhaitons r\u00e9it\u00e9rer sous diff\u00e9rentes formes<\/em>\u00a0\u00bb a d\u00e9clar\u00e9 Mhamed Chlyeh Directeur G\u00e9n\u00e9ral D\u00e9l\u00e9gu\u00e9 de l\u2019enseigne Marjane.<\/p>\n<p style=\"font-weight: 400;\">Pionnier de la distribution moderne, Marjane r\u00e9affirme non seulement par l\u00e0 son c\u00f4t\u00e9 transg\u00e9n\u00e9rationnel, mais affiche aussi son d\u00e9sir d\u2019investir des domaines in\u00e9dits en partenariat avec les jeunes du pays. Cette initiative sera aussi la premi\u00e8re d\u2019un projet \u00e0 long-terme visant \u00e0 encourager les talents marocains et le Made In Morocco.<\/p>\n<p style=\"font-weight: 400;\">Les collectors seront disponibles dans les magasins Marjane le 1er octobre 2022.<\/p>\n<p style=\"font-weight: 400;\">\n<h4 style=\"font-weight: 400;\"><strong>\u00c0 propos de Marjane Holding<\/strong><\/h4>\n<p style=\"font-weight: 400;\">Pionnier de la grande distribution moderne au Maroc, le groupe Marjane a su amener depuis plus de 30 ans, les produits du commerce moderne au grand public, dans les grands centres urbains comme dans les villes moyennes.<\/p>\n<p style=\"font-weight: 400;\">Le groupe Marjane g\u00e8re \u00e9galement 345 000 m\u00e8tres carr\u00e9s de galeries marchandes, de parcs d\u2019activit\u00e9s et de shopping malls de derni\u00e8re g\u00e9n\u00e9ration.<\/p>\n<p style=\"font-weight: 400;\">Avec ses 12 000 collaborateurs et plus de 130 points de vente dans 30 villes, le groupe Marjane effectue plus de 100 millions de transactions par an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation de pi\u00e8ces originales destin\u00e9es \u00e0 promouvoir le textile local, \u00e0 booster la signature<\/p>\n","protected":false},"author":1,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,3],"tags":[207],"class_list":["post-1103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-nouvelles-selectionnees","tag-marjane"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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